Dental Practice Marketing: Online and On Hold

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Online Marketing for Dentists, Orthodontists, by Sesame CommunicationsDental Practices Embrace Online and On Hold Marketing

Let’s say you need a dentist. Naturally you go online and do a search. You check reviews and ratings of dentists in your area. You find a dentist with good recommendations, automated appointment reminders, online bill pay and on top of that, there’s a fun contest with prizes! You call the office at a busy time of day and are placed on hold. While you wait, there a warm greeting and an update about the contest on Facebook, reminding you to “friend” the office to stay in the loop. “This office has their act together,” you think. And you’re right.

What made all this possible was a clever dental practice management software company: Sesame Communications, an organization that helps dental care providers harness the power of the Internet in the areas of digital marketing and patient engagement. The company supports thousands of practices, helping them grow and increase profitability in the digital age. Why not use an expert in dental practice marketing?


 

WEBINAR FOR DENTAL AND ORTHODONTIC PRACTICES ANNOUNCED

365 Days of Dental Facebook Posts 

Rachel Mele, Sesame CommunicationsTuesday, October 14th, 2014 10:00 AM – 11:00 AM PDT with Rachel Mele, Sesame Communications

Click here to register now.  Attendance is limited.

In this one-hour webinar, you will learn what to say and when to say it on Facebook, how to get patients and prospective patients to comment on your Facebook posts and how to implement office protocol to ensure Facebook stays up-to-date. Participants will receive a copy of 365 actual Facebook Posts—one for every day of the year. Your Facebook posts can serve double-duty as message on hold content, too, so join me as we learn how the dental marketing pros bring fresh ideas to your Facebook marketing, your on hold messaging—and most importantly, your patients!


 

Dental Practice Marketing: Meet Sesame Communications, a new Easy On Hold partner.

Easy On Hold has teamed up with Sesame Communications to provide the caller on hold experience marketing piece for dental practices. “The on hold experience can really tie the marketing pieces together,” says Easy On Hold President Julie Cook in making the announcement in September, 2014. “I’ve been extremely impressed with Sesame Communications and the amazing professional services they offer,” she said.

Rachel Mele, Sesame Communications Director of Business Development stresses that there’s more to dental practice marketing than streamlining patient acquisition. “Sesame has the tools that result in a loyal patient community that keep appointments, pay bills faster, and refer friends and family. Ultimately, this provides freedom for doctors and their teams to spend more time caring for the patients in the office.”

Tips For Dental Practice Marketing

  • Improve web design to work with mobile devices.  A new report from CNN shows that mobile browsing has now exceeded desktop browsing. More people search on their smartphones than their desktop computers. But if you’re thinking “I need a mobile version of my website,” you’re already behind. The new best practice for web design is called responsive. That’s the ability of a single website to shrink and grow to the appropriate size and layout for whatever sized viewing screen is being used. Today, Google recommends responsively designed website.
  • Integrate online bill pay. Sesame Communications provides patients with a payment reminder, resulting in 54% of online payments being made within 48 hours.
  • Optimize website for search results.
    97% of all consumers search for local businesses online. 75% of users never scroll past the first page of results. No one has a foolproof formula for top search engine ranking, but the good news is the battle for top placement can be won using updated industry standard practices.
  • Get social. 78% of small businesses attract new customers through social media. More social and marketing statistics.
  • Get listed on Healthgrades. Healthgrades is a website that provides information on over 3 million U.S. health care providers. On healthgrades.com 20,000,000 annual searches are conducted for dental care providers each year.

 Learn more about what Sesame Communications can do.

  • Dental Sesame or Ortho Sesame—A patient engagement system that arms practices with automated reminders to reach every patient, a secure patient portal accessible from your website that is optimized for use on smartphones and tablets, online financial reminders, online bill pay, post-appointment surveys that can be used for review syndication, recall reminders, customizable email templates, and much more. It also integrates with their PMS and imaging systems.
  • Healthgrades Enhanced Profiles from Sesame—Gives practices Featured Provider placement on Healthgrades.com, automatically publishes post-appointment surveys from Dental Sesame and Ortho Sesame, and includes an upgraded profile page incorporating a tracked phone number, online appointment request functionality, direct access to their practice website, and much more.
  • Sesame Website Design—The dental industry’s only website company that features Patient Appeal Rated™ design and responsive design that automatically optimizes viewing and navigation on smartphones and tablets. Standard and premium versions ensure practice websites reflects the unique value and character of each practice brand and drives more new patient appointments.
  • Sesame SEO—The perfect complement to a practice website, Sesame SEO lets practices work with a SEO expert to optimize local search results, monitor online reviews, and manage key online destinations such as Google+ and Bing Business Pages. It also includes monthly reports that provide valuable data such as new appointment tracking and search ranking.
  • Sesame SEM—As more and more search real estate is given to sponsored ads, this service helps practices strategically target local keywords with pay-per-click advertising on top search engines. Monthly reports keep them informed of progress and success from their investment.
  • Sesame Social—Provides practices with a streamlined way to establish and manage key social media properties such as Facebook, YouTube, Twitter, and LinkedIn. Working with an expert in social media, they will plan their content and build their social community to drive more new patients and increase engagement with their existing patient community. Monthly reports ensure practices see the progress being made and the impact to their practice.
  • Sesame Sweepstakes—As Facebook is the top social media property on the Internet, this service provides turnkey management of sweepstakes and contests to increase engagement with existing patients and expand your visibility and value to their friends and family.

Integrating custom on hold messaging at your dental practice.

A custom message on hold program can “connect the dots” for your patients. What they read about online can easily be delivered in spoken form on your telephones. With 70% or more of all callers being placed on hold, a small added investment in on hold marketing is an obvious add-on.

Dr. Peter Zwier, DDS says, “We are so happy with the custom message recorded for our practice. There was little we had to do on our end to receive amazing service and quality follow-up.”

Easy On Hold provides the scripting, equipment (if needed) and licensed music and audio production needed to improve patient relationships. Learn more about messages on hold for your dental practice.

Easy On Hold’s online portal lets you request, manage and change all of your messaging on-hold easily. Log in to see your dental practice on hold message scripts, approve new message scripts, audition custom productions, send a one-click approval, request new music and more.

WEBINAR COMING SOON

Join the webinar Tuesday, October 21, 2014  10 AM – 11:00 AM PDT (1:00 PM Eastern)
Want to make your callers feel unimportant? Use phrases like, “your call is important to us” in your message on hold. If you are using this phrase and others, expect your patients to say, “if my call is so important, why am I still on hold?” On hold messaging has gotten a bad rap, and it’s for good reason. On hold scripts and announcers can sound fake and insincere. Join this webinar and learn the dos and don’ts that will give your patients a better sounding message on hold experience. Learn more and register here!

 

 

 

Streaming MOH For Asterisk: New Custom Streams Available

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Asterisk VOIPThe move to VOIP (Voice Over Internet Protocol) for business phones has increased the number of ways phone systems play music on hold (MOH). While currently most hosted VOIP providers play an uploaded audio file as the hold queue audio, new options are opening up for Asterisk-based hosted VOIP systems. Easy On Hold has developed a groundbreaking solution that will provide Asterisk users an opportunity for more robust marketing on hold programming.


Are You An Asterisk Provider?

Asterisk dealer one sheet iconLearn how you can work with Easy On Hold to create a better experience for your customers and their callers.Download the one-sheet on Asterisk Partnerships .

Programming Needs in The MOH Environment

For some companies, the presence of hold music is a mere placeholder; a way to indicate to the caller that they have not dropped the call. Others opt for information on hold as a way of better holding the attention and interest of the caller. Marketing-savvy businesses take the MOH concept a step further, using on hold messaging as a marketing tool to deliver timely call-to-action messages to a captive audience. Such marketing on hold messages have proven to be effective, often prompting a caller to inquire further about something they heard while waiting.

Challenges Of Off-Site VOIP

Producers of phone on hold messages, such as Easy On Hold, have traditionally provided an audio player (external MOH device) that feeds a continuous sound signal into a PBX. VOIP phone systems that are hosted on-site still often provide a sound card input to allow use of an external MOH player. Hosted VOIP phone systems, on the other hand, are “virtual” or entirely “in the cloud”. Since there is no entrance point for an external MOH player in a virtual environment, a single, self-contained audio file has been the norm for MOH playback. Often, these uploaded MOH files play from the start of the file each time the hold button is depressed. This architecture limits the variety of information businesses can convey during customer on-hold time. Further complicating the process is that a qualified administrator is often required to manage on hold audio files.

Hosted VOIP Market Growing

As of the date of this writing, Vonage had just completed their purchase of Vocalocity, one of the fastest growing providers in the SMB hosted VoIP market. A Vonage news release stated:

During the first half of 2013, Vocalocity had revenue of $28 million and growing, implying an annual run rate of greater than $56 million. First half 2013 revenues were 39% higher than the same period in the prior year.

Michael Storella, COO at snomTechnology Inc., the German manuafacturer of IP phones, recently stated that the demand for hosted and cloud-based VoIP systems is also growing, especially among in the small to medium business (SMB) market sector.

One reason VOIP is growing may be that it requires less hardware, which means less energy use. It also offers workers the opportunity to telecommute easily, as noted in a recent Infonetics VoIP and UC Services and Subscribers report.

MOH Industry Response to Hosted VOIP

As an increasing number of businesses opt for off-site or virtual phone systems, the music on hold industry has been slow to respond. On hold equipment providers continue to offer devices that connect via on-site audio inputs, while production companies have been content to offer audio files for upload. The result: hosted VOIP end-users are missing out on the marketing potential of timely messages on hold. Easy On Hold clients using Asterisk-based systems, however, now have access to a full range of hold messaging features via a never-before offered solution.

Streaming MOH For Asterisk

The Asterisk phone system is an open-source software solution that is very popular among I.T. providers such as internet technology integrators. The Asterisk website says:

Asterisk is an open source framework for building communications applications. Asterisk turns an ordinary computer into a communications server. Asterisk powers IP PBX systems, VoIP gateways, conference servers and other custom solutions.

Many Asterisk phone systems are being set up to play a single audio file on hold, but all have vast programming capabilities, including the ability to use an http stream (streaming URL feed) for music on hold.

A New Solution: Custom MOH Streams

Easy On Hold V.P. Tim Brown says his technical team has developed a music and message on hold solution that automatically changes content based on a planned schedule, rotates content to provide a unique caller experience, and makes changing and updating content easy—without the aid of equipment or technicians.

We devised a unique programming technique that encodes playback instructions into each of a series of custom-scripted topical announcements. Then we set a sequence of rules to manage message repetition and customer preferences. A weighting system controls message frequency, so the most important announcements play more often.

 

Examples of the programming in action might be:

  • A restaurant has lunch specials that callers hear about in the morning, and dinner specials in the afternoon.
  • A credit union with a limited-time interest rate that gets more “ear time” than other announcements in the rotation.
  • An automobile dealer promotes weekend hours to callers on Friday.
  • A doctor’s office that uses “good morning” and “good afternoon” phrases to make patients feel welcome.

Modifications to the message rotation are easily and quickly made, with the results being heard immediately.

“Since it is a live stream, customers never have to wait for changes to kick in. There’s no media to handle, no file to transfer. Streams can be monitored live via the customer portal at easyonhold.com,” Brown said.

Techs Respond To Easy On Hold Streaming Option

A call center manager who switched to streaming MOH from Easy On Hold recently remarked at how simple the set up was. The 128k .mp3 stream is a light load on bandwidth, which is already busy streaming video, Pandora personal internet radio, overhead music or other content at many businesses.

IP telephony techs from New York to Honolulu participated in the streaming service rollout, quickly arriving at the same conclusion: The stream is a piece of cake.

Mack Hendricks, Asterisk Support Manager at dOpenSource says,

I like the way the streaming solution is solving the MOH problem.  This year we are focused on partnering with companies that provide complimentary services and Easy On Hold looks like it fits the bill.  80% of our business consists of supporting Asterisk based systems.  So, we can definitely promote the product to our customers.

Specifics About How Streaming Music On Hold Works

Here are some specifics about how Streaming MOH improves the on hold experience for callers on hosted VOIP systems such as Asterisk:

  • Audio content is organized into specific topics businesses want callers to hear. Each topic is treated as an individual “spot”. Typically, a company will have between 6 and 10 topics or paragraphs playing at any time.
  • A variety of music backgrounds (30 seconds and 60 seconds) are used. It’s a welcome departure from the old “voice-over-4-minute-music-track” approach.
  • A topic can be quickly deleted, paused or added to the rotation without disturbing other content.
  • Since the stream is live, all changes are noticed immediately.
  • The frequency, days of the week and times of the day can all be programmed into each 30 to 60-second announcement. Callers are likely to have a fresh, unique listening experience with each call.
  • Each spot can be assigned a priority rating, allowing select messages to play with greater frequency than others in the live group.
  • All content is legal and licensed through our agreement with BMG Music, a publisher in the music business for 178 years.
  • Additional custom streams can be added in a matter of minutes, for extra locations, various company departments or extensions, etc.

 

 

 

Easy On Hold, http://www.easyonhold.com, created in 1997, provides professional telephone recordings, music and on hold message productions, auto attendant, IVR, voice mail greetings, and web audio to companies around the world.

Custom Music On Hold Stream For Asterisk And OnSip

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The move to VOIP (Voice Over Internet Protocol) for business phones has increased the number of ways phone systems play music on hold (MOH). While currently most hosted VOIP providers play an uploaded audio file as the hold queue audio, new options are opening up for Asterisk-based and OnSIP hosted VOIP systems. Easy On Hold has developed a groundbreaking solution that will provide Asterisk and OnSIP users an opportunity for more robust marketing on hold programming.

Programming Needs in The MOH Environment

For some companies, the presence of hold music is a mere placeholder; a way to indicate to the caller that they have not dropped the call. Others opt for information on hold as a way of better holding the attention and interest of the caller. Marketing-savvy businesses take the MOH concept a step further, using on hold messaging as a marketing tool to deliver timely call-to-action messages to a captive audience. Such marketing on hold messages have proven to be effective, often prompting a caller to inquire further about something they heard while waiting.

Challenges Of Off-Site VOIP 

Producers of phone on hold messages, such as Easy On Hold, have traditionally provided an audio player (external MOH device) that feeds a continuous sound signal into a PBX. VOIP phone systems that are hosted on-site still often provide a sound card input to allow use of an external MOH player. Hosted VOIP phone systems, on the other hand, are “virtual” or entirely “in the cloud”. This is also referred to as hosted or IP telephony. Since there is no entrance point for an external MOH player in a virtual environment, a single, self-contained audio file has been the norm for MOH playback. Often, these uploaded MOH files play from the start of the file each time the hold button is depressed. This architecture limits the variety of information businesses can convey during customer on-hold time. Further complicating the process is that a qualified administrator is often required to manage on hold audio files.

Hosted VOIP Market Growing

As of the date of this writing, Vonage had just completed their purchase of Vocalocity, one of the fastest growing providers in the SMB hosted VoIP market. A Vonage news release stated:

During the first half of 2013, Vocalocity had revenue of $28 million and growing, implying an annual run rate of greater than $56 million. First half 2013 revenues were 39% higher than the same period in the prior year.

Michael Storella, COO at snomTechnology Inc., the German manuafacturer of IP phones, recently stated that the demand for hosted and cloud-based VoIP systems is also growing, especially among in the small to medium business (SMB) market sector.

One reason VOIP is growing may be that it requires less hardware, which means less energy use. It also offers workers the opportunity to telecommute easily, as noted in a recent Infonetics VoIP and UC Services and Subscribers report.

MOH Industry Response to Hosted VOIP

As an increasing number of businesses opt for off-site or virtual phone systems, the music on hold industry has been slow to respond. On hold equipment providers continue to offer devices that connect via  on-site audio inputs, while production companies have been content to offer audio files for upload. The result: hosted VOIP end-users are missing out on the marketing potential of timely messages on hold. Easy On Hold clients using OnSIP or Asterisk-based systems, however, now have access to a full range of hold messaging features via a never-before offered solution.

The Streaming Solution

OnSip

One of the hosted business phone solutions growing in popularity is OnSIP, operated by Junction Networks, based in New York City. The OnSIP hosted VOIP service allows customers to choose from a selection of music streams, such as Elevator, Jazz, and the like. Customized phone on hold messages can be introduced via http stream as part of an “enhanced MOH” plan.

 

asterisk_logo

The Asterisk phone system is an open-source software solution that is very popular among I.T. providers such as internet technology integrators. The Asterisk website says:

Asterisk is an open source framework for building communications applications. Asterisk turns an ordinary computer into a communications server. Asterisk powers IP PBX systems, VoIP gateways, conference servers and other custom solutions.

Asterisk is the software foundation for Digitium Switchvox phone systems, among others.  Many Asterisk phone systems are being set up to play a single audio file on hold, but all have vast programming capabilities, including the ability to use an http stream (streaming URL feed) for music on hold.

Custom Music On Hold Stream For Asterisk And OnSIP

Easy On Hold V.P. Tim Brown says his technical team has developed a music and message on hold solution that automatically changes content based on a planned schedule, rotates content to provide a unique caller experience, and makes changing and updating content easy—without the aid of equipment or technicians.

“We devised a unique programming technique that encodes playback instructions into each of a series of custom-scripted topical announcements. Then we set a series of rules to manage message repetition and customer preferences. A weighting system controls message frequency, so the most important announcements play more often,” said Brown.

The new system creates an ideal custom music on hold stream for Asterisk and OnSIP users. Examples of the programming in action might be:

  • A restaurant has lunch specials that callers hear about in the morning, and dinner specials in the afternoon.
  • A credit union with a limited-time interest rate that gets more “ear time” than other announcements in the rotation.
  • An automobile dealer promotes weekend hours to callers on Friday.
  • A doctor’s office that uses “good morning” and “good afternoon” phrases to make patients feel welcome.

Modifications to the message rotation are easily and quickly made, with the results being heard immediately.

“Since it is a live stream, customers never have to wait for changes to kick in. There’s no media to handle, no file to transfer. Streams can be monitored live via the customer portal at easyonhold.com,” Brown said.

Techs Respond To Easy On Hold Streaming Option

A call center manager who switched to streaming MOH from Easy On Hold recently remarked at how simple the set up was. The 128k .mp3 stream is a light load on bandwidth, which is already busy streaming video, Pandora personal internet radio, overhead music or other content at many businesses.

IP telephony techs from New York to Honolulu participated in the streaming service rollout, quickly arriving at the same conclusion: The stream is a piece of cake.

Specifics About How Streaming Music On Hold Works

Here are some specifics about how Streaming MOH improves the on hold experience for callers on hosted VOIP systems such as OnSip and Asterisk:

  • Audio content is organized into specific topics businesses want callers to hear. Each topic is treated as an individual “spot”. Typically, a company will have between 6 and 10 topics or paragraphs playing at any time.
  • A variety of music backgrounds (30 seconds and 60 seconds) are used. It’s a welcome departure from the old “voice-over-4-minute-music-track” approach.
  • A topic can be quickly deleted, paused or added to the rotation without disturbing other content.
  • Since the stream is live, all changes are noticed immediately.
  • The frequency, days of the week and times of the day can all be programmed into each 30 to 60-second announcement. Callers are likely to have a fresh, unique listening experience with each call.
  • Each spot can be assigned a priority rating, allowing select messages to play with greater frequency than others in the live group.
  • All content is legal and licensed through our agreement with BMG Music, a publisher in the music business for 178 years.
  • Additional custom streams can be added in a matter of minutes, for extra locations, various company departments or extensions, etc.

Other Options For Custom MOH Streams

Businesses not using OnSip or Asterisk systems can also benefit from Easy On Hold’s streaming on demand messages on hold. Easy On Hold provides access to an internet radio receiver for businesses requiring an on-site device.

7 Things To Never Say In Your Message On Hold

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On hold messaging has gotten a bad rap, and it’s for good reason. On hold scripts and announcers can sound fake and insincere. Here’s an example: “We’ll we with you momentarily.” Now, who talks like that?

Recently, Easy On Hold published its annual list of 7 Things To Never Say In Your Message On Hold. In this video, Easy On Hold president Julie Cook highlights just a few of the “never-say-again” message on hold phrases.

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Do not use the word “momentarily”.

If you’re at a party and you need to leave the room do you say, “Excuse me, I’ll be back momentarily”? Of course not. Yet, “We’ll be with you momentarily” rears its formal head in thousands of on hold messages, making callers want to hang up.

Do not say you’re busy helping other callers.

Here’s another one: “We’re busy helping other customers at this time, and we’ll be with you in a moment.” Now you know what that’s really saying, “We’re too busy to help YOU at this time. Just wait your turn.” That really scores high on the customer relationship scale!

Do not say “Your call is important”

And the big one, the one we hear about all the time: “Your call is important,” or, “We know your time is valuable.” This prompts callers to think, “Well, if my time is so valuable, why am I on hold?”

The average person spends 1.2 years of life waiting on hold! Nearly every business has hold time, whether they care to admit it or not. From 30 seconds to 10 minutes or more.

But when you put people on hold at your business, get rid of the fake, formal corporate speak the no one really uses. Talk to you caller like you would a friend, or someone who’s just walked through your door for the first time. Don’t use those stiff phrases that have become the “go-to” formula for on hold scripts when you don’t know what else to say.

How about, “We’re really glad you called us today,” or, “Our brand new web site is full of great information that will really help you on your search for x y z, etc.”

Be helpful. Be informational. But more than anything, be real.

Watch video on YouTube

You can read more of these banished phrases at: http://easyonhold.com/blog/2013-list-of-banished-message-on-hold-phrases/

Easy On Hold Releases 1st Annual List Of Banished Message On Hold Phrases

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hear-no-evilGot an ax handy? You’ll want one for your own message on hold script after you read Easy On Hold’s 1st Annual Banished Message On Hold Phrases List, in which we chop out all those cliches, syrupy apologies, cheesy phrases and the corporate speak from on hold marketing.

Our list was created in the spirit of Lake Superior State University’s annual banished words list published every New Year’s Day, featuring words and phrases, collected from all over the world, that are overused and tired, like ‘YOLO’ and ‘kick the can.’

We’re having some of our own fun with message on hold annoyances like “we’ll be with you momentarily” (c’mon, who says that?!). Read on and see if you’ve heard these phrases while you’ve been holding–or, egads, requested them in your own scripts (if so, stop it!). Enjoy…and please share!

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1. “Your call is important to us.”
Want to make your callers feel unimportant? Use this phrase. “If my call is so important, why am I still on hold?” goes the joke, yet so many on hold message writers — or their clients — want to drop in this one every few paragraphs to sound sincere. We believe their hearts are in the right place, but most callers don’t buy it. So instead, use the time to talk about how your products and services make your caller’s life better. After all, what they really want to know is, “what have you done for me lately?”

2. “We’re busy helping other callers. Please hold.”
What your callers really hear: “We’re too busy to help you. You’ll have to wait your turn.” Using this phrase is indeed truthful, but not the best relationship-builder, especially if your call center is handling angry customers who want to be heard, and heard now. So make hold time about your caller, not you, by taking the advice of A North American Telecommunications Association study which found that callers who heard information while holding remained on hold up to three minutes longer. Hearing current and up-to-date information helps smaller companies seem bigger, and bigger companies sound more personal.

3. “We invite you to … (visit our website…stop by our office).”
Good to have website followers. Good to have people come to your office. But if you were on the phone with a customer in person and you wanted them to go to the website, you wouldn’t say, “I invite you to visit our website.” It sounds overly polite and formal, which is why on hold messages have a bad rap as being cheesy. Instead, just say, “You’ll find great information online at www.yourwebsite.com.” Or, “We’re located at 1234 Anyplace Street in Anytown.” If they want to stop by, they won’t wait for an invitation.

4. “We’ll be with you momentarily.”
This one is so obvious it needs no explanation. So promise you will never, ever, ever use this in your on hold scripts. Or ask for it to be used in your scripts. It’s just plain bad.

5. “We apologize for the delay.”
Point #1: It seems that everyone, from Paula Deen to Charlie Sheen, is offering an apology of some sort these days. Politicians and celebrities, sports figures and even the IRS have bent over backwards to say they’re sorry. Apologies have lost their power. Point #2: This phrase was first dreamed up by a well-intentioned soul who imagined their callers hold on into infinity and who thought that, by apologizing every four sentences, the insult of being placed on hold would be diminished. But since many callers will hear this phrase just seconds after being put on hold, you’re apologizing for a delay that could be non-existent. So we’re back to the polite but fake on hold message all over again. Point #3: Don’t go negative, go positive. Provide information the caller will find interesting. The time will pass quickly and before you know it, you’re back on the line and they forgot they were ever on hold.

6. “Like us on Facebook!”
We’ve all asked for likes on our Facebook pages and followers on Twitter. But do we really expect our callers to stop what they’re doing to rush to our social media pages to help us out? If your brand is well-loved, they just might. But if you’re still working on building that kind of following, try this tact instead: Give your callers the benefits of connecting with you socially, whether that’s on Facebook, Twitter, LinkedIn or your website, such as Facebook-only contests. The likes, and the love, will follow. Plus, the better we all get at creatively and uniquely using our social pages, followers will find us any way.

7. Phone numbers.
It’s an honest mistake clients make all the time: “Put our phone number in the script!” What they forget is that the caller already has the phone number. After all, that’s how they got on hold in the first place. Phone numbers in a phone on hold script–if it’s the one your caller just dialed, you’ll sound clueless.

We hope you enjoyed our 1st Annual Banished Message On Hold Phrases List. We’ll be on the lookout for new additions next year.

 

Tierzero VOIP Phone Service Chooses Easy On Hold Music and Messages On Hold

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VOIP (Voice Over Internet Protocol) is the biggest buzz in telephony since the dial tone. The increasing speed and bandwidth of Internet connections has allowed businesses of every size to take advantage of upscale business telephone service options. One leader in the VOIP telephony industry is Tierzero, based in Los Angeles, California.

Easy On Hold is now working with Tierzero, the largest owner-operated commercial Internet and VoIP provider in Southern California. With a menu of high-tech business-class communications services, Teirzero is upgrading caller-on-hold messaging to better inform customers.

For Tierzero clients, Easy On Hold can provide custom-created voiced announcements for on hold messaging and auto attendant (IVR) prompts. Since on hold music and voice audio is delivered via the Cloud, Easy On Hold provides audio files that are conveniently uploaded by the Tierzero customer.

As legacy phone systems fade away, many businesses are choosing to upgrade to Cloud-based, or hosted PBX service. The appeal is strong: a multitude of flexible features, flat rate or all-inclusive plans, relief from owning phone equipment. Review Hosted PBX Service Video from Tierzero.

As in Internet provider, Tierzero provides service across most of the U.S. One area of expertise is construction and management of private and secure  MPLS networks.

Tierzero serves all industries including manufacturing, printing and graphics, defense, aerospace, accounting, legal,  PR, music, fashion, education, government, health care, electronics, IT Services, Software, transportation,  and on and on. In the entertainment field, clients include Dick Clark Productions, Relativity Media, The Motion Picture Association of America Dr. Phil, Technicolor and more.

Easy On Hold is not responsible for the performance, installation or operation of equipment we do not sell. Articles about equipment are for educational purposes only and do not constitute an endorsement of any make or brand. Easy On Hold makes no claims or warranties regarding telephone equipment of any kind.

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