New Phone System? Don’t Forget The Music On Hold

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problems with VOIP hosted music on holdNew Phone System? Don’t Forget The Music On Hold

Changing phone systems is never easy. Whether you’re replacing an on-site PBX or moving off-site to a hosted VOIP provider, there will be troubles and challenges. A common problem is the lack of understanding of how the music-message on hold plays.

We recently received an email from a medical office administrator who is very frustrated with his telephone service provider. Seems his spiffy new off-site VOIP service provider can’t figure out how to play his custom music on hold messages the way he wants them played: in a constant rotation. The provider’s hands are tied because he’s only a reseller for Broadsoft, a third-party hosted VOIP telephone platform. That platform starts the on hold audio file from the beginning each time the hold button is pressed.

A local auto parts store franchisee had an off-site VOIP system set up with the 3-year contract signed before discovering that corporate messages on hold was part of his franchise agreement. The messages needed to play in constant rotation rather than from the beginning each time. The corporate marketing team knew that a majority of their on-hold marketing content would not be heard. Needless to say, it was a messy process to back out of the deal, but it had to be done.

 The Best Caller Experience

It pays to think about the caller experience. Here are 4 basic needs you can share with your potential phone system provider.

  1. Provide spoken information. We already know that callers prefer information while holding, so there should be spoken content, not just music.
  2. Keep the caller’s interest.  You should be able to have that spoken content change on a regular basis.
  3. Avoid “burnout”. You want to avoid “burnout” of messages, so announcements should rotate so callers hear a good variety of messages each time they call. (A caller hearing the same announcement for six months or a year is an indication that you don’t pay attention to details!)
  4. Automate. If it is a hassle to change the spoken message on hold content, chances are you’ll avoid it and keep playing the same ‘ol messages. Look for a way to automate the update process.

Some Improvements On The Horizon?

Some hosted VOIP services have begun to dig into the music on hold repetition problem. In some cases, multiple files can be used or set to rotate. Most providers, however, falsely believe that music on hold is unimportant and ignore the strong customer demand for a better solution.

Vonage

Vonage has made improvements to its music on hold offering. A business using Vonage may load up to 5 unique audio files, a maximum of 8MB each in size, and choose whether those files are served randomly or in a sequence. The audio file does play from the beginning each time, and will not reset to the start of the file if the caller is placed on hold a second or third time within the same call. There is no way to change files automatically, so you’ll be the one uploading and changing the audio files when the content expires or is no longer relevant. You won’t be able to do “dayparting” either, which would be setting unique messages to play at certain times on certain days. (Note: Vonage has purchased Vocalocity, considered a mid-price hosted VOIP provider. Should we assume that some of these changes will be in place at Vocalocity too?)

Ring Central Has Not Changed Yet

Easy On Hold has been providing music production for Ring Central for many years and recently partnered with Ring Central on a music on hold research and development project. We developed music background edits that Ring Central was able to offer for businesses with frequent cell phone callers. Because cell phones use voice optimizer algorithms, most music sounds distorted. Our new tracks target frequencies that make the music more stable to the ear. Still, however, we are talking about music-only, not marketing messages on hold. Ring Central tells me that they only offer .mp3 or .wav files playing from the beginning each and every time a caller is placed on hold. RC, we love ya, but your “from the beginning” music on hold is annoying.

Most Hosted VOIP Providers Don’t Do Music On Hold Right

As with our medical administrator friend, most businesses are left worse-off by going to a hosted VOIP phone system regarding music on hold. The medical office in question had an on-site system with an external message on hold player that kept the messages rotating and fresh. However, with his new Broadsoft VOIP provider, the off-site hosted system can only play one audio file from the beginning every time the caller is placed on hold. The caller hears the same 30 seconds every time, leaving the other several minutes of good information to waste.

Before you sign the contract with the VOIP provider, ask, “How does the music on hold messaging work? Does the audio play from the beginning every time the caller is placed on hold?” Whether its Broadsoft or TDS Metrocom, or Verizon, or any of a hundred VOIP business phone providers, when the phone service is hosted off-site, you may be giving up music on hold features.

Alternatives

There are better choices (and more than ever before) for small business telephone systems.

OnSIP

For offices with 5 phones or more, we suggest you consider OnSIP. As an OnSIP channel partner, Easy On Hold is able to manage the on hold messaging automation for you and provide an http stream that integrates easily with the OnSIP platform. Read more about OnSIP and call to find out about the many features they offer. Request a free demo here.

Asterisk

If you find a hosted business telephone system provider that uses the Asterisk platform, they can integrate the streaming music on hold solution by Easy On Hold. This allows you to manage all content programming, including time-of-day and day-specific announcements, automatic start and stop dates and more. Tell your Asterisk provider to contact Easy On Hold for information and read about Asterisk Music On Hold.

Affordable On-Site PBX

Don’t get scared when you hear “PBX”. Rather than picturing that big Nortel box in a closet with a thousand wires snaking through the floor, picture something the size of your dvd player. Here are some small digital PBX systems to consider:

Allworx – A small PBX system that supports both analog and VoIP phones — in any combination. The music on hold plugs into a 3.5mm jack on the back of the “server” which, in this case, is smaller than a phone book.

Panasonic – The KX-TDA series is a hybrid PBX, meaning it works with plain old telephone connections and funtions like a complete phone system. Use of an external music on hold player is suggested, using the audio jack on the control box.

X-Blue – A very affordable small business solution that allows a music on hold device to plug into the server. Note, you may use the Easy On Hold live streaming technology with a streaming music on hold player plugged into any system that accepts music on hold from an external device.

 

Streaming MOH For Asterisk: New Custom Streams Available

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Asterisk VOIPThe move to VOIP (Voice Over Internet Protocol) for business phones has increased the number of ways phone systems play music on hold (MOH). While currently most hosted VOIP providers play an uploaded audio file as the hold queue audio, new options are opening up for Asterisk-based hosted VOIP systems. Easy On Hold has developed a groundbreaking solution that will provide Asterisk users an opportunity for more robust marketing on hold programming.


Are You An Asterisk Provider?

Asterisk dealer one sheet iconLearn how you can work with Easy On Hold to create a better experience for your customers and their callers.Download the one-sheet on Asterisk Partnerships .

Programming Needs in The MOH Environment

For some companies, the presence of hold music is a mere placeholder; a way to indicate to the caller that they have not dropped the call. Others opt for information on hold as a way of better holding the attention and interest of the caller. Marketing-savvy businesses take the MOH concept a step further, using on hold messaging as a marketing tool to deliver timely call-to-action messages to a captive audience. Such marketing on hold messages have proven to be effective, often prompting a caller to inquire further about something they heard while waiting.

Challenges Of Off-Site VOIP

Producers of phone on hold messages, such as Easy On Hold, have traditionally provided an audio player (external MOH device) that feeds a continuous sound signal into a PBX. VOIP phone systems that are hosted on-site still often provide a sound card input to allow use of an external MOH player. Hosted VOIP phone systems, on the other hand, are “virtual” or entirely “in the cloud”. Since there is no entrance point for an external MOH player in a virtual environment, a single, self-contained audio file has been the norm for MOH playback. Often, these uploaded MOH files play from the start of the file each time the hold button is depressed. This architecture limits the variety of information businesses can convey during customer on-hold time. Further complicating the process is that a qualified administrator is often required to manage on hold audio files.

Hosted VOIP Market Growing

As of the date of this writing, Vonage had just completed their purchase of Vocalocity, one of the fastest growing providers in the SMB hosted VoIP market. A Vonage news release stated:

During the first half of 2013, Vocalocity had revenue of $28 million and growing, implying an annual run rate of greater than $56 million. First half 2013 revenues were 39% higher than the same period in the prior year.

Michael Storella, COO at snomTechnology Inc., the German manuafacturer of IP phones, recently stated that the demand for hosted and cloud-based VoIP systems is also growing, especially among in the small to medium business (SMB) market sector.

One reason VOIP is growing may be that it requires less hardware, which means less energy use. It also offers workers the opportunity to telecommute easily, as noted in a recent Infonetics VoIP and UC Services and Subscribers report.

MOH Industry Response to Hosted VOIP

As an increasing number of businesses opt for off-site or virtual phone systems, the music on hold industry has been slow to respond. On hold equipment providers continue to offer devices that connect via on-site audio inputs, while production companies have been content to offer audio files for upload. The result: hosted VOIP end-users are missing out on the marketing potential of timely messages on hold. Easy On Hold clients using Asterisk-based systems, however, now have access to a full range of hold messaging features via a never-before offered solution.

Streaming MOH For Asterisk

The Asterisk phone system is an open-source software solution that is very popular among I.T. providers such as internet technology integrators. The Asterisk website says:

Asterisk is an open source framework for building communications applications. Asterisk turns an ordinary computer into a communications server. Asterisk powers IP PBX systems, VoIP gateways, conference servers and other custom solutions.

Many Asterisk phone systems are being set up to play a single audio file on hold, but all have vast programming capabilities, including the ability to use an http stream (streaming URL feed) for music on hold.

A New Solution: Custom MOH Streams

Easy On Hold V.P. Tim Brown says his technical team has developed a music and message on hold solution that automatically changes content based on a planned schedule, rotates content to provide a unique caller experience, and makes changing and updating content easy—without the aid of equipment or technicians.

We devised a unique programming technique that encodes playback instructions into each of a series of custom-scripted topical announcements. Then we set a sequence of rules to manage message repetition and customer preferences. A weighting system controls message frequency, so the most important announcements play more often.

 

Examples of the programming in action might be:

  • A restaurant has lunch specials that callers hear about in the morning, and dinner specials in the afternoon.
  • A credit union with a limited-time interest rate that gets more “ear time” than other announcements in the rotation.
  • An automobile dealer promotes weekend hours to callers on Friday.
  • A doctor’s office that uses “good morning” and “good afternoon” phrases to make patients feel welcome.

Modifications to the message rotation are easily and quickly made, with the results being heard immediately.

“Since it is a live stream, customers never have to wait for changes to kick in. There’s no media to handle, no file to transfer. Streams can be monitored live via the customer portal at easyonhold.com,” Brown said.

Techs Respond To Easy On Hold Streaming Option

A call center manager who switched to streaming MOH from Easy On Hold recently remarked at how simple the set up was. The 128k .mp3 stream is a light load on bandwidth, which is already busy streaming video, Pandora personal internet radio, overhead music or other content at many businesses.

IP telephony techs from New York to Honolulu participated in the streaming service rollout, quickly arriving at the same conclusion: The stream is a piece of cake.

Mack Hendricks, Asterisk Support Manager at dOpenSource says,

I like the way the streaming solution is solving the MOH problem.  This year we are focused on partnering with companies that provide complimentary services and Easy On Hold looks like it fits the bill.  80% of our business consists of supporting Asterisk based systems.  So, we can definitely promote the product to our customers.

Specifics About How Streaming Music On Hold Works

Here are some specifics about how Streaming MOH improves the on hold experience for callers on hosted VOIP systems such as Asterisk:

  • Audio content is organized into specific topics businesses want callers to hear. Each topic is treated as an individual “spot”. Typically, a company will have between 6 and 10 topics or paragraphs playing at any time.
  • A variety of music backgrounds (30 seconds and 60 seconds) are used. It’s a welcome departure from the old “voice-over-4-minute-music-track” approach.
  • A topic can be quickly deleted, paused or added to the rotation without disturbing other content.
  • Since the stream is live, all changes are noticed immediately.
  • The frequency, days of the week and times of the day can all be programmed into each 30 to 60-second announcement. Callers are likely to have a fresh, unique listening experience with each call.
  • Each spot can be assigned a priority rating, allowing select messages to play with greater frequency than others in the live group.
  • All content is legal and licensed through our agreement with BMG Music, a publisher in the music business for 178 years.
  • Additional custom streams can be added in a matter of minutes, for extra locations, various company departments or extensions, etc.

 

 

 

Easy On Hold, http://www.easyonhold.com, created in 1997, provides professional telephone recordings, music and on hold message productions, auto attendant, IVR, voice mail greetings, and web audio to companies around the world.

Easy On Hold Named OnSIP Music On Hold Channel Partner

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Easy On Hold and OnSIPEasy On Hold has been named exclusive custom music and message on hold channel partner by OnSIP, a leading provider of business VoIP services to businesses.

Easy On Hold developed the technology to stream custom announcements for the OnSIP platform. The OnSIP music on hold solution delivers multiple 30- and 60-second promotional spots, mixed with music, to inform and educate callers, while adding to branding and sales efforts.

“It’s like designing your own custom message and music on hold channel,” says Easy On Hold President Julie Cook. “Now you can have a robust phone system and an on hold marketing program all in one solution.”

As a channel partner, Easy On Hold will provide exceptional service to OnSIP users in search of custom message on hold programming. OnSIP users will receive a custom URL (web address) to use as the source for Enhanced Music On Hold. Easy On Hold has 16 years of experience providing businesses with properly licensed music, custom scripting and voice talent. Customer admin tools to help businesses use telephone on hold time to improve customer relations and company image.

A video has been released to inform OnSIP users of the availability of the new streaming music on hold service.

Unique New Service: Custom OnSIP Music On Hold Streams

No other professional messages on hold production company has offered multiple streaming music and message on hold delivery until now. Easy On Hold has truly added a new category to the message on hold marketplace.

Easy On Hold V.P. Tim Brown, who led the development and testing phases of the new service says, “OnSIP users have only a live streaming URL as an option for music and messages on hold. Our system can generate a unique customer streaming channel instantly, and populate it with content delivered live.”

Since its inception in the fall of 2013, the Easy On Hold streaming music on hold system has streamed over 1.1 million audio files. “Bandwidth is no longer an issue in today’s business environment and serving streams is quite commonplace,” Brown commented.

Advanced Scheduling

With advanced scheduling features, the Easy On Hold streaming solution delivers timely content to callers on hold based on the day and time of day. “Announcements can be focused on a call-to-action for greater impact, then stop playing automatically,” explained Julie Cook.

Since callers hear the stream live, content changes can take place immediately. No audio files or equipment needs to be handled in order to change content. Features include:

  • Content can change automatically, based on a schedule of your choosing.
  • Spanish, French and other languages and translations are available.
  • Multiple streams can be applied to various users on an OnSIP account.
  • New message productions are created in 3 business days or less.

OnSIP

Hosted PBX is continuing to grow as an affordable, flexible solution for small and medium-sized businesses, and the OnSIP platform is built to be user-friendly and robust. Many businesses are switching from on-site PBX phone systems to hosted PBX from OnSIP to reduce costs while taking advantages of a wide range of solutions previously unavailable from their on-site PBX.

Companies with tele-workers or employees who travel will find OnSIP a seamless solution. Phones can be deployed and moved anywhere that a high-speed Internet connection is available. Companies experiencing rapid growth are able to easily add users to the system, each with customized feature sets, including automated attendant, integration of Android devices, iPhone and third-party applications, free on-network calling, video conferencing and much more.

OnSIP was created by Junction Networks, founded in 2004 and delivers communications services to over 22,000 small, medium, and large businesses.

Free Trial Offer Available

Taking a cue from OnSIP, which offers a free 30-day trial of its services, Easy On Hold is also offering customers a 30-day trial of the new OnSIP streaming MOH service.

 

Easy On Hold is not responsible for the performance, installation or operation of equipment we do not sell. Articles about equipment are for educational purposes only and do not constitute an endorsement of any make or brand. Easy On Hold makes no claims or warranties regarding telephone equipment of any kind.

Custom Music On Hold Stream For Asterisk And OnSip

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The move to VOIP (Voice Over Internet Protocol) for business phones has increased the number of ways phone systems play music on hold (MOH). While currently most hosted VOIP providers play an uploaded audio file as the hold queue audio, new options are opening up for Asterisk-based and OnSIP hosted VOIP systems. Easy On Hold has developed a groundbreaking solution that will provide Asterisk and OnSIP users an opportunity for more robust marketing on hold programming.

Programming Needs in The MOH Environment

For some companies, the presence of hold music is a mere placeholder; a way to indicate to the caller that they have not dropped the call. Others opt for information on hold as a way of better holding the attention and interest of the caller. Marketing-savvy businesses take the MOH concept a step further, using on hold messaging as a marketing tool to deliver timely call-to-action messages to a captive audience. Such marketing on hold messages have proven to be effective, often prompting a caller to inquire further about something they heard while waiting.

Challenges Of Off-Site VOIP 

Producers of phone on hold messages, such as Easy On Hold, have traditionally provided an audio player (external MOH device) that feeds a continuous sound signal into a PBX. VOIP phone systems that are hosted on-site still often provide a sound card input to allow use of an external MOH player. Hosted VOIP phone systems, on the other hand, are “virtual” or entirely “in the cloud”. This is also referred to as hosted or IP telephony. Since there is no entrance point for an external MOH player in a virtual environment, a single, self-contained audio file has been the norm for MOH playback. Often, these uploaded MOH files play from the start of the file each time the hold button is depressed. This architecture limits the variety of information businesses can convey during customer on-hold time. Further complicating the process is that a qualified administrator is often required to manage on hold audio files.

Hosted VOIP Market Growing

As of the date of this writing, Vonage had just completed their purchase of Vocalocity, one of the fastest growing providers in the SMB hosted VoIP market. A Vonage news release stated:

During the first half of 2013, Vocalocity had revenue of $28 million and growing, implying an annual run rate of greater than $56 million. First half 2013 revenues were 39% higher than the same period in the prior year.

Michael Storella, COO at snomTechnology Inc., the German manuafacturer of IP phones, recently stated that the demand for hosted and cloud-based VoIP systems is also growing, especially among in the small to medium business (SMB) market sector.

One reason VOIP is growing may be that it requires less hardware, which means less energy use. It also offers workers the opportunity to telecommute easily, as noted in a recent Infonetics VoIP and UC Services and Subscribers report.

MOH Industry Response to Hosted VOIP

As an increasing number of businesses opt for off-site or virtual phone systems, the music on hold industry has been slow to respond. On hold equipment providers continue to offer devices that connect via  on-site audio inputs, while production companies have been content to offer audio files for upload. The result: hosted VOIP end-users are missing out on the marketing potential of timely messages on hold. Easy On Hold clients using OnSIP or Asterisk-based systems, however, now have access to a full range of hold messaging features via a never-before offered solution.

The Streaming Solution

OnSip

One of the hosted business phone solutions growing in popularity is OnSIP, operated by Junction Networks, based in New York City. The OnSIP hosted VOIP service allows customers to choose from a selection of music streams, such as Elevator, Jazz, and the like. Customized phone on hold messages can be introduced via http stream as part of an “enhanced MOH” plan.

 

asterisk_logo

The Asterisk phone system is an open-source software solution that is very popular among I.T. providers such as internet technology integrators. The Asterisk website says:

Asterisk is an open source framework for building communications applications. Asterisk turns an ordinary computer into a communications server. Asterisk powers IP PBX systems, VoIP gateways, conference servers and other custom solutions.

Asterisk is the software foundation for Digitium Switchvox phone systems, among others.  Many Asterisk phone systems are being set up to play a single audio file on hold, but all have vast programming capabilities, including the ability to use an http stream (streaming URL feed) for music on hold.

Custom Music On Hold Stream For Asterisk And OnSIP

Easy On Hold V.P. Tim Brown says his technical team has developed a music and message on hold solution that automatically changes content based on a planned schedule, rotates content to provide a unique caller experience, and makes changing and updating content easy—without the aid of equipment or technicians.

“We devised a unique programming technique that encodes playback instructions into each of a series of custom-scripted topical announcements. Then we set a series of rules to manage message repetition and customer preferences. A weighting system controls message frequency, so the most important announcements play more often,” said Brown.

The new system creates an ideal custom music on hold stream for Asterisk and OnSIP users. Examples of the programming in action might be:

  • A restaurant has lunch specials that callers hear about in the morning, and dinner specials in the afternoon.
  • A credit union with a limited-time interest rate that gets more “ear time” than other announcements in the rotation.
  • An automobile dealer promotes weekend hours to callers on Friday.
  • A doctor’s office that uses “good morning” and “good afternoon” phrases to make patients feel welcome.

Modifications to the message rotation are easily and quickly made, with the results being heard immediately.

“Since it is a live stream, customers never have to wait for changes to kick in. There’s no media to handle, no file to transfer. Streams can be monitored live via the customer portal at easyonhold.com,” Brown said.

Techs Respond To Easy On Hold Streaming Option

A call center manager who switched to streaming MOH from Easy On Hold recently remarked at how simple the set up was. The 128k .mp3 stream is a light load on bandwidth, which is already busy streaming video, Pandora personal internet radio, overhead music or other content at many businesses.

IP telephony techs from New York to Honolulu participated in the streaming service rollout, quickly arriving at the same conclusion: The stream is a piece of cake.

Specifics About How Streaming Music On Hold Works

Here are some specifics about how Streaming MOH improves the on hold experience for callers on hosted VOIP systems such as OnSip and Asterisk:

  • Audio content is organized into specific topics businesses want callers to hear. Each topic is treated as an individual “spot”. Typically, a company will have between 6 and 10 topics or paragraphs playing at any time.
  • A variety of music backgrounds (30 seconds and 60 seconds) are used. It’s a welcome departure from the old “voice-over-4-minute-music-track” approach.
  • A topic can be quickly deleted, paused or added to the rotation without disturbing other content.
  • Since the stream is live, all changes are noticed immediately.
  • The frequency, days of the week and times of the day can all be programmed into each 30 to 60-second announcement. Callers are likely to have a fresh, unique listening experience with each call.
  • Each spot can be assigned a priority rating, allowing select messages to play with greater frequency than others in the live group.
  • All content is legal and licensed through our agreement with BMG Music, a publisher in the music business for 178 years.
  • Additional custom streams can be added in a matter of minutes, for extra locations, various company departments or extensions, etc.

Other Options For Custom MOH Streams

Businesses not using OnSip or Asterisk systems can also benefit from Easy On Hold’s streaming on demand messages on hold. Easy On Hold provides access to an internet radio receiver for businesses requiring an on-site device.

Hosted VOIP Update: OnSip Music On Hold

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OnSipIf you own or operate a business, sooner or later you will deal with a telephone system upgrade. Whether to take advantage of better pricing and features, or because you’ve outgrown your current phone system, changes in the business telephone market will soon be very relevant to you. Business phone systems have been dramatically changing, and the trend is to VOIP: Voice Over Internet Protocol.

“As the seasons change, so does the best strategy for business telephony. Traditional phone lines formerly had some advantages over VoIP in features and voice quality, but advancements in technology have finally crowned VoIP as the ultimate victor.”—Matt Paulson, Editor of Voip-Catalog.com.

OnSIP, SIP, VOIP – Breaking It Down

This month VOIP-Catalog.com revealed its choices for the Top 5 VOIP Providers. They include OnSIP, a flexible business phone solution used by some of our Easy On Hold customers.

The “SIP” in OnSIP refers to “session initiation protocol”, a type of connectivity that controls the communications sessions that are the basis of VoIP telephony. Sip also provides a platform for instant messaging, multimedia, conferencing, and other communications services.

About OnSIP Features

OnSIP provides a quick “out of thin air” phone system that requires only a SIP-enabled telephone at the user’s office (I chose the Polycom VVX300) and an internet connection of course. With a call to my network tech to make sure I had the correct router settings, and a few minutes on the Polycom Phone web interface, I was able to make and receive calls using a basic OnSIP account.

OnSIP makes it easy to add lines, users and features, which brings us to our discussion of messaging on hold for OnSIP phone systems. Among the features:

  • Voicemail Box (& VM to Email)
  • Advanced Call Handling
  • Auto Attendant
  • Unlimited Extensions
  • Business Hours Routing
  • Ring Groups
  • Unified Communications Web App
  • Call Parking
  • Dial by Name Directory
  • Outlook & Browser Click-to-Call Plugins
  • Video Calling
  • Enhanced Music on Hold
  • Mobile Extensions

 

OnSIP Music On Hold – Generic Option

There is free “default” music that comes with the OnSIP service. You may choose from Classical, Jazz, or my favorite, Elevator (see photo).onsip-music-on-hold

 

 

The music sounds fine, and the technology of HD audio over VOIP has improved the quality of the on-hold music to the ear. There’s no announcement or information to help your callers learn about you (no marketing is going on at this point). We have had OnSIP customers reach out to Easy On Hold to request custom announcements, which have been shown to keep callers on the line longer, improve sales and build a stronger business image.

Video Shows Basic OnSIP MOH Set-up

Each user on an OnSIP account can customize his or her own music on hold options. Check out this video for a complete music on hold walk-through.

 

OnSIP MOH – Custom On Hold Messaging

At this point, Easy On Hold can provide custom music on hold messages to be used on OnSIP, something that was until now a very inconvenient alternative. Contact us for details.

With a few simple settings, your on hold content will be transformed into your own branded radio station. A well-known statistic is that 85% of business callers prefer relevant information while holding, as opposed to just plain music.

The Future Of Business Phones

IT Business Edge reported last month that Chris Thorson, the director of marketing for Polycom, said that cloud-based VoIP — also called hosted VoIP — has a year-over-year growth rate of almost 30 percent. Chances are you’re going to be looking at VOIP soon.

Resources – VOIP For Business

YouTube Blogger Eli The Computer Guy talks about the future of telephone and OnSIP in particular in this presentation. Eli-the-computer-guyEli describes, year-by-year, the evolution of business phone service, from traditional phone lines with PBX phone systems to hosted VOIP (or cloud-based phone systems).  Eli explains that VOIP servers can do much more than a PBX phone system. You can have that server on-site, whereby you can likely plug in a music on hold device to provide caller on hold content. You also have the choice of using an off-site service, such as OnSIP. You’ll also learn about the  benefits of SIP over other types of VOIP service.

Easy On Hold is not responsible for the performance, installation or operation of equipment we do not sell. Articles about equipment are for educational purposes only and do not constitute an endorsement of any make or brand. Easy On Hold makes no claims or warranties regarding telephone equipment of any kind.