"As Tim Brown of Easy On Hold points out, that gets pretty complicated, pretty fast. "In the United States, we have three different providers of these licenses. If you're sure if you're just playing a song licensed by BMI, then you can just pay BMI. But if you're playing a variety of songs, there's no way for you to really be able to track all that. It gets to be a hassle. Which is why most businesses just find it easier to go through a company like his, which offer licenses via businesses that churn out music composed specifically for this purpose."
True story: Man calls restaurant to make reservations and is placed on hold, where he hears the local radio station and a commercial for another restaurant. It sounded so good, he hangs up and decides to go there instead. Man not only enjoys a delicious meal with his wife later that evening, but begins cooking up something else of his own: A solution for restaurants and other businesses who want to keep business, not lose business, by properly using hold time to promote themselves.
In a CBC (Canadian Broadcasting) radio documentary, presenter Josh Bloch interviews Easy On Hold V.P. and founder Tim Brown for a program called, "Your Call Is Important To Us: Designing The Best On Hold Experience". The piece looks "into the people who spend time researching what will keep you 'on hold'. People build careers offering what they think are the right 'on hold' messages. Josh Bloch delves into the tricks and trade of those who keep us on-the-line."
These are the "on hold messages we love to hate". The list is intended to chop out all those cliches, syrupy apologies, cheesy phrases and the corporate speak from on hold message scripts, resulting in more topical, relevant and effective marketing to callers on hold.
Financial institution CEOs and marketing executives turn to online publication, The Financial Brand, for the latest ideas and information about how financial institutions build and shape their brands. In a 2013 article, Does On Hold Music And Messaging Increase Business?, Easy On Hold shares a success story about how music on hold messaging is bringing real results.
Easy On Hold's survey of more than 4,000 North American companies reveals that when companies decide to purchase music and messaging for phone on hold, one or more of six key factors are in play: desire to strengthen sales, reducing customer complaints and call abandonment, desire to build brand awareness, investment in a new phone system, competitive pressures, and ego, in that order. Read the article: Music On Hold Expert Says 6 Factors Drive Companies to Purchase Phone On Hold Messages
Blogger Len Klie comments on an Easy On Hold video in his article Just Put A Bag Over Their Heads. In an amusing and yet sobering new video, Easy On Hold, a company that specializes in on-hold messaging, compares putting callers on hold in silence with putting a bag over their heads.
UK publisher SPI World News (Sector Publishing Intelligence) reports Easy On Hold Reviews Latest Small Business Phone Systems for Music On Hold Ease and Functionality. The article reveals how well certain small business phone systems integrate a music on hold function. The AT&T SynJ, X-Blue X-16 and RCA Visis are compared.
Easy On Hold Can Be Heard From Kalamazoo To Bangkok on M-Live. "All service companies need to look at every opportunity to provide good service," said Julie Cook, who recommended that executives put themselves on hold with their own company, so that they can experience it from a caller's point of view.
Easy On Hold Company President Predicts Emerging On Hold Player Technology Will Reinvent On Hold Messaging Industry. The telephone becomes the hottest new marketing channel thanks to technology that allows for customized scheduling of content 24/7, says Easy On Hold President Julie Cook.
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