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Customer loyalty isn't want it used to be. In days gone by, a man bought a Ford because his dad owned a Ford. A woman bought from the dealership her family used to visit. Today, a vehicle is sold every minute on eBay.
The rise of social media and web marketing and the fall of traditional marketing channels has dealers shifting gears. Here at Easy On Hold, our many automotive industry clients are telling us about unique marketing mixes that focus on making contact with customers at every possible touchpoint.
Mixing traditional advertising with community sponsorships, events, web and new media is part of building today's brands. One point of contact not to be missed is the telephone. Dealerships and others in the automotive industry should never be without quality, professional phone on hold marketing messages. Message on hold announcements are synchronized with other marketing efforts, strengthening their impact.
For an automotive dealership, customer loyalty is a process of staying involved with the buyer at every touch-point before, during and after the sale. A quality car dealership messages on hold program helps make that happen. Learn more!