Hold music and messaging helps hotels respond to guests who must wait.

Branding is just the beginning for hoteliers who are increasingly specific with customized hold music message announcements.

Call the J.W. Marriott in Grand Rapids, Michigan and you might get placed on hold. Even though this high-end hotel tries to keep "on-hold-time" to a minimum, there are peak hours that leave callers waiting long enough to hear a helpful message.

Marriott properties around the US have long depended on Easy On Hold for professional messaging. Lately, though, it seems that the announcements are becoming more specifically targeted to help those waiting on hold. For example, limited-time offers and facts about new ammenities are featured on-hold, then automatically scheduled to come off at a predetermined date. What makes this possible is the technology behind Easy On Hold's Anytime Plan.

Specials at the spa and restaurant are among the time-sensitive announcements that inform callers who are waiting on hold.

What Callers Are Hearing

• Local attractions
• Upcoming events
• Weddings and catering
• Child care and programs
• Spa services
• Restaurant specials
• Advance booking offers
• One of a kind upgrade offers

Hotels, B & Bs, and even Norweigan Cruise Lines are using the telephone as a tool to talk about time-sensitive offers, thanks to the unique scheduling capabilities brought to the forefront by Easy On Hold. Talk to a Music On Hold Expert about improving the way your facility communicates with callers on hold. You'll be impressed (and so will your guests).