{"id":106,"date":"2010-04-20T20:07:41","date_gmt":"2010-04-21T00:07:41","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=106"},"modified":"2012-06-01T14:22:39","modified_gmt":"2012-06-01T18:22:39","slug":"3-reasons-why-radio-on-hold-is-killing-your-business","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/3-reasons-why-radio-on-hold-is-killing-your-business\/","title":{"rendered":"3 Reasons Why Radio On Hold Is Killing Your Business"},"content":{"rendered":"<figure id=\"attachment_109\" aria-describedby=\"caption-attachment-109\" style=\"width: 112px\" class=\"wp-caption alignright\"><a href=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/radioicon.png\"><img decoding=\"async\" class=\"size-full wp-image-109 \" title=\"The business killer.\" src=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/radioicon.png\" alt=\"\" width=\"112\" height=\"102\" \/><\/a><figcaption id=\"caption-attachment-109\" class=\"wp-caption-text\">Radio. Great in the car. Terrible on your phone system.<\/figcaption><\/figure>\n<p>Sometimes your marketing consultant needs to be brutally blunt with you, in order to help you see what your customers are seeing. Here&#8217;s what a good marketing consultant would say about using the radio for an on-hold program: it is killing your business!\u00a0 <strong><\/strong><\/p>\n<ol>\n<li><strong>Radio on hold <\/strong><strong>introduces doubt in your customer&#8217;s mind<\/strong>. Callers need to know you are the professionals you claim to be. You need to demonstrate that you have taken care of every detail. All seems well until you put them on hold and they hear the radio. They wonder, \u201cIs this the best the \u2018experts\u2019 can do? I wonder if I can trust them 100%. They took a shortcut. In what other ways do they take shortcuts?\u201d <em><strong>Use hold time to convince your buyer that calling you was the right decision, not a mistake.<br \/>\n<\/strong><\/em><\/li>\n<li><strong>Radio on hold annoys your customers.<\/strong> Your caller is looking for advice, information, help&#8230;\u00a0 and get placed on hold. Perhaps this hold time is inevitable, but it is still unwelcome in the mind of your caller. To make matters worse, you force the caller to hear an advertisement for used cars. What a jarring circumstance! What a disconnect! What a negative impression to leave with your caller. <strong><em>Use hold time to connect with and reassure your buyer.<br \/>\n<\/em><\/strong><\/li>\n<li><strong>Radio on hold offends your callers.<\/strong> Let\u2019s take the annoyance factor one step further. Suppose the radio is playing an &#8220;inappropriate&#8221; song (the airwaves are full of profanity). Perhaps the caller hears a disturbing news story. The radio content is completely out of your control. <strong><em>Use hold time to give your buyer a \u2018safe place to come to\u2019 in every aspect of dealing with your company.<\/em><\/strong><\/li>\n<\/ol>\n<p>If we ask, &#8220;Do you want your callers to know they\u2019re working with a reliable company?&#8221; you would say yes.\u00a0 Do you mean it? Prove it. Bluntly put, radio on hold is a business-killer. Knock it off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes your marketing consultant needs to be brutally blunt with you, in order to help you see what your customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[15],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-marketing-tips-1","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Reasons Why Radio On Hold Is Killing Your Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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