{"id":116,"date":"2010-05-07T11:15:53","date_gmt":"2010-05-07T15:15:53","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=116"},"modified":"2026-02-26T11:01:23","modified_gmt":"2026-02-26T16:01:23","slug":"phone-on-hold-branding","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/phone-on-hold-branding\/","title":{"rendered":"Vivint Turns to Easy On Hold Branding"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/logo27.png\"><img decoding=\"async\" src=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/logo27.png\" alt=\"logo27\" class=\"wp-image-1112\" \/><\/a><\/figure>\n<\/div>\n\n\n<p> Home security company APX was founded in 1997. Easy On Hold developed custom on hold marketing messages for APX. Then in 1999 the company became known as Vivint, and continued to grow. The name change prompted Vivint to turn to on hold branding from Easy On Hold.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On hold branding also builds credibility<\/h2>\n\n\n\n<p>You may have been visited by a Vivint sales student. The company has used an innovative sales campaign involving 2,200 college students. Doors were knocked in more than 90 cities across the U.S. and Canada. Part of the strategy would be a custom on-hold messaging program from Easy On Hold.<\/p>\n\n\n\n<p>\u201cIt was our 10th year of marketing our service to homeowners door to door, and we expected to add 360,000 customers,&#8221; says Tom Coleman, Vivint special projects manager. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe college student sales program has been a huge success and is the reason why we&#8217;ve steadily moved up the ranks into the industry\u2019s top 10 in terms of customers. And while potential customers are impressed by the well-trained student at their door, <strong>they want to make sure our company is legitimate<\/strong>, so they\u2019ll call our office to find out more.\u201d<\/p><cite>Tom Coleman, Vivint Special Projects Manager<\/cite><\/blockquote>\n\n\n\n<p>That\u2019s when the Easy On Hold program comes into play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key qualities of on hold branding<\/h2>\n\n\n\n<p>Vivint told Easy On Hold that there were key qualities needed in order to use the on hold branding effectively. Professionalism, credibility, and helpfulness must come through the phone.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWith more than 500,000 customers, our call center fields thousands of calls a day, and inevitably customers are holding for assistance. It\u2019s important that our <a href=\"https:\/\/easyonhold.com\/music-on-hold\/messages\" target=\"_blank\" rel=\"noreferrer noopener\">hold message<\/a> sound professional, convey helpful information, and help us build rapport with our audience. On hold messaging gives us that added credibility. It just wouldn\u2019t make sense to launch such a sales effort without messaging-on-hold as a part of the mix.\u201d<\/p><cite>Tom Coleman, Vivint<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The on hold branding formula worked<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>In 2013, <i><a title=\"Forbes\" href=\"https:\/\/en.wikipedia.org\/wiki\/Forbes\">Forbes<\/a><\/i> ranked the company 46th in its annual ranking of &#8220;America&#8217;s Most Promising Companies.&#8221; &#8211; Wikipedia<\/p><\/blockquote>\n\n\n\n<p>Working with Easy On Hold producers, Tom created 14 short statements that pack a lot of punch while giving customers \u201cthink time,\u201d he calls it. \u201cWe didn\u2019t want an on hold message with too much talking; that can frustrate callers and they tune out. So we developed short little ideas that talk about the benefits and features of working with Vivint, followed by almost a minute of music between each idea. It\u2019s a happy medium\u2014simple, punchy content and fresh, great-sounding music. This is going to take us to the next level in our brand credibility,\u201d says Tom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home security company APX was founded in 1997. Easy On Hold developed custom on hold marketing messages for APX. Then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[15],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easy-on-hold","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vivint Turns to Easy On Hold Branding<\/title>\n<meta name=\"description\" content=\"Changes in business strategies call for new branding messages. 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Here&#039;s how a company used on hold branding messages to build credibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyonhold.com\/blog\/phone-on-hold-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Easy On Hold | Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/easyonhold\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/easyonhold\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-07T15:15:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T16:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/home-security-title.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EasyOnHold\" \/>\n<meta name=\"twitter:site\" content=\"@easyonhold\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/\"},\"author\":{\"name\":\"Tim Brown\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/person\\\/d14a61bcea925041027b62ac159e24ee\"},\"headline\":\"Vivint Turns to Easy On Hold Branding\",\"datePublished\":\"2010-05-07T15:15:53+00:00\",\"dateModified\":\"2026-02-26T16:01:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/home-security-title.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Easy On Hold\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/\",\"name\":\"Vivint Turns to Easy On Hold Branding\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/phone-on-hold-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/home-security-title.jpg\",\"datePublished\":\"2010-05-07T15:15:53+00:00\",\"dateModified\":\"2026-02-26T16:01:23+00:00\",\"description\":\"Changes in business strategies call for new branding messages. 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