{"id":13,"date":"2010-01-03T20:26:08","date_gmt":"2010-01-04T01:26:08","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=13"},"modified":"2012-06-01T15:19:54","modified_gmt":"2012-06-01T19:19:54","slug":"last-months-on-hold-message-is-so-last-year","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/last-months-on-hold-message-is-so-last-year\/","title":{"rendered":"Last Month&#8217;s On Hold Message Is So Last Year"},"content":{"rendered":"<p>When callers return to doing business after the holidays, they won&#8217;t want to hear Deck The Halls or Jingle Bells, and they&#8217;ll be checking to see if your marketing department (or, you) are sharp enough to know what&#8217;s on your own hold button.<\/p>\n<p>There are times throughout the year when your music on hold message can be let go for a bit, but this is not one of them. Callers are thinking about &#8220;new&#8221; opportunities for the new year, and the hold music is just one of the places to promote your business.<\/p>\n<p>Here are a few ideas for your January 2010 <a href=\"https:\/\/easyonhold.com\/\">music on hold<\/a> message.<\/p>\n<ul>\n<li><strong>Things are improving.<\/strong> The suggestion that business is good can motivate callers to join in the economic recovery.<\/li>\n<li><strong>Our goals for the new year.<\/strong> By being specific about where you&#8217;re taking your company in 2010, you are building confidence in the potential buyer, which can spread by way of positive word-of-mouth.<\/li>\n<li><strong>Name one specific new feature. <\/strong>Don&#8217;t just say, &#8220;We&#8217;re putting something new together for the new year,&#8221; but mention one thing that proves you really have something new and exciting. This builds credibility.<\/li>\n<li><strong>Fresh new music. <\/strong>If you&#8217;ve used a particular music on hold track or style, change it up for a fresh sound. The same can be said for the voice talent you use on hold. Switch to a male if you&#8217;ve been using a female announcer, and vice-versa.<\/li>\n<li><strong>Shorten up paragraphs.<\/strong> A shorter, punchier phone on hold script will get noticed and will be more easily retained.<\/li>\n<\/ul>\n<p>Don&#8217;t wait! The new year is here. Happy new year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few ideas for your January 2010 music on hold message.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[7],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-on-hold-messages","tag-general-music-on-hold-content-and-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Last Month&#039;s On Hold Message Is So Last Year<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyonhold.com\/blog\/last-months-on-hold-message-is-so-last-year\/\" \/>\n<meta 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