{"id":130,"date":"2010-05-25T09:16:04","date_gmt":"2010-05-25T13:16:04","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=130"},"modified":"2025-04-17T02:22:12","modified_gmt":"2025-04-17T06:22:12","slug":"credibility-sells","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/credibility-sells\/","title":{"rendered":"Why Custom Message on Hold Music Builds Credibility"},"content":{"rendered":"
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A custom\u00a0music on hold message<\/a>\u00a0can make your company sound professional. Go a step further, however, and include trust-building statements backed by facts. However, monologues of facts won\u2019t work either, you can balance the experience with messages and on-hold music.<\/p>\n

What evidence does a decision-maker have that your company is a good choice? Making general claims such as, \u201cWe\u2019re dedicated\u2026\u201d or \u201cNo one beats our deals\u2026\u201d won\u2019t tip the scales in your favor. You need to provide proof.<\/p>\n

Hold Time is an Opportunity, Not a Burden<\/h2>\n

Most businesses treat hold time as a nuisance. But for callers, it\u2019s part of the\u00a0customer experience<\/a>. That short wait is a chance to strengthen your brand image.<\/p>\n

A custom hold message turns idle time into a useful interaction. Instead of silence or generic music, you can offer helpful content or a clear message that shows you care about their time.<\/p>\n

Want to be credible? Be specific. As in numbers. To add real meat to the\u00a0message on hold<\/strong>, articulate specific, relevant facts. Here are some examples:<\/p>\n