{"id":139,"date":"2010-07-11T20:53:26","date_gmt":"2010-07-12T00:53:26","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=139"},"modified":"2022-04-19T16:28:39","modified_gmt":"2022-04-19T20:28:39","slug":"how-to-use-your-hold-button","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/","title":{"rendered":"How To Use Your Hold Button"},"content":{"rendered":"

Before you say, “I already know how to use my hold button<\/a>“, let me ask you about the time YOU spend on hold. Can you think of some “on-hold time” you’ve experienced lately that was painfully awful? Yea, me too. Obviously, plenty of businesses don’t have the hold button thing figured out. One guy I found has been recording terrible-sounding hold messages and music on his iPhone. Neatorama Blog writes, “Clearly, I spend a lot of my life on hold, as this short list represents only half the total I recorded over the course of the last year.” You can visit the blog<\/a> and hear samples of actual music on hold messages. Here are a few steps you can take today to best use that little red button that makes so many people angry.<\/p>\n

    \n
  1. Who is calling?<\/strong> Rule number one in marketing and PR is, “know your audience”. By profiling the callers, you’ll get a picture of who you have on the line, what it would cost to lose them and the potential they hold for boosting your bottom line.<\/li>\n
  2. How long are your hold times?<\/strong> Be honest. Managers say, “we don’t really keep people on hold”, but would your callers agree? Unless you’re operating a sophisticated call center, you really don’t know exactly how long your hold times are. Make the effort to nail down whether your hold times are 10 seconds or 50 or 60 seconds. While we all want shorter hold times, it pays to utilize the time callers are waiting on hold. Shorter hold times allow for short, meaty announcements, while longer hold times allow you to go into a bit more detail in your on hold message.<\/a><\/li>\n
  3. What is the desired outcome of the call?<\/strong> Are callers looking to make a purchase? Check on delivery times? Make an appointment? What are their concerns? Work with a music on hold expert<\/a> to develop targeted messages that provide the best possible outcomes.<\/li>\n
  4. Get a free message on hold demo.<\/a><\/strong> By working with a qualified music on hold production team, you’ll be able to test your hunches about what callers want to hear. Share the demo with the people who answer phones at your company; get input; work closely with the production director who manages your script changes.<\/li>\n<\/ol>\n

    There’s a lot more to using your hold button<\/a> than just pushing HOLD. Your hold button is a tool. Put it to good use!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Before you say, “I already know how to use my hold button“, let me ask you about the time YOU […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[26],"tags":[15],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-setup-installation","tag-marketing"],"yoast_head":"\nHow To Use Your Hold Button<\/title>\n<meta name=\"description\" content=\"There's a lot you can do with the time callers are giving you while they wait. Explore messages on hold options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Your Hold Button\" \/>\n<meta property=\"og:description\" content=\"There's a lot you can do with the time callers are giving you while they wait. Explore messages on hold options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/\" \/>\n<meta property=\"og:site_name\" content=\"Easy On Hold | Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/easyonhold\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-12T00:53:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T20:28:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/cropped-eoh_logo-light-sqr-notag-01-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EasyOnHold\" \/>\n<meta name=\"twitter:site\" content=\"@easyonhold\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/\"},\"author\":{\"name\":\"Tim Brown\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/person\\\/d14a61bcea925041027b62ac159e24ee\"},\"headline\":\"How To Use Your Hold Button\",\"datePublished\":\"2010-07-12T00:53:26+00:00\",\"dateModified\":\"2022-04-19T20:28:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/\"},\"wordCount\":415,\"publisher\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#organization\"},\"keywords\":[\"Marketing\"],\"articleSection\":[\"Setup - Installation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/\",\"name\":\"How To Use Your Hold Button\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-07-12T00:53:26+00:00\",\"dateModified\":\"2022-04-19T20:28:39+00:00\",\"description\":\"There's a lot you can do with the time callers are giving you while they wait. Explore messages on hold options.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/how-to-use-your-hold-button\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Setup - Installation\",\"item\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/category\\\/setup-installation\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To Use Your Hold Button\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/\",\"name\":\"Easy On Hold | Blog\",\"description\":\"Streaming Queue Music On Hold & Messages Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#organization\",\"name\":\"Easy On Hold\",\"alternateName\":\"Easy On Hold\u00ae\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/EOH-Logo-Blue-NoTag-scaled.png\",\"contentUrl\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/EOH-Logo-Blue-NoTag-scaled.png\",\"width\":2560,\"height\":1731,\"caption\":\"Easy On Hold\"},\"image\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/easyonhold\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/easy-on-hold\",\"http:\\\/\\\/youtube.com\\\/easyonhold\"],\"description\":\"Easy On Hold\u00ae is a business audio technology company founded in 1997, specializing in Music On Hold Services, on-hold messaging, licensed background music streaming, and automated audio content management. The company helps businesses create better customer experiences through professionally produced audio, curated music programming, and innovative cloud-based solutions. Easy On Hold offers integrations with leading business communications platforms, including RingCentral, Cisco Webex Calling, Microsoft Teams Phone, Zoom Phone, and Genesys Cloud. Its Content Control Center\u2122 enables organizations to manage music, announcements, and automated content schedules without repetitive manual file updates. Additional solutions include Brandi Music for licensed business music streaming and EasyMix AI for AI-powered voice production. Easy On Hold serves organizations across healthcare, financial services, government, education, retail, hospitality, and other industries throughout North America.\",\"email\":\"info@easyonhold.com\",\"telephone\":\"269-342-4653\",\"legalName\":\"TBA, Inc.\",\"foundingDate\":\"1997-06-01\",\"taxID\":\"38-3414456\",\"duns\":\"962909040\",\"naics\":\"541613\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/person\\\/d14a61bcea925041027b62ac159e24ee\",\"name\":\"Tim Brown\",\"description\":\"Founder of Easy On Hold and Brandi Music. Thinker, writer, speaker, tinkerer, husband, father, musician.\",\"sameAs\":[\"https:\\\/\\\/easyonhold.com\",\"https:\\\/\\\/www.facebook.com\\\/easyonhold\",\"https:\\\/\\\/x.com\\\/EasyOnHold\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Use Your Hold Button","description":"There's a lot you can do with the time callers are giving you while they wait. Explore messages on hold options.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/","og_locale":"en_US","og_type":"article","og_title":"How To Use Your Hold Button","og_description":"There's a lot you can do with the time callers are giving you while they wait. Explore messages on hold options.","og_url":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/","og_site_name":"Easy On Hold | Blog","article_author":"https:\/\/www.facebook.com\/easyonhold","article_published_time":"2010-07-12T00:53:26+00:00","article_modified_time":"2022-04-19T20:28:39+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/cropped-eoh_logo-light-sqr-notag-01-scaled-1.jpg","type":"image\/jpeg"}],"author":"Tim Brown","twitter_card":"summary_large_image","twitter_creator":"@EasyOnHold","twitter_site":"@easyonhold","twitter_misc":{"Written by":"Tim Brown","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/#article","isPartOf":{"@id":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/"},"author":{"name":"Tim Brown","@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/person\/d14a61bcea925041027b62ac159e24ee"},"headline":"How To Use Your Hold Button","datePublished":"2010-07-12T00:53:26+00:00","dateModified":"2022-04-19T20:28:39+00:00","mainEntityOfPage":{"@id":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/"},"wordCount":415,"publisher":{"@id":"https:\/\/easyonhold.com\/blog\/#organization"},"keywords":["Marketing"],"articleSection":["Setup - Installation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/","url":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/","name":"How To Use Your Hold Button","isPartOf":{"@id":"https:\/\/easyonhold.com\/blog\/#website"},"datePublished":"2010-07-12T00:53:26+00:00","dateModified":"2022-04-19T20:28:39+00:00","description":"There's a lot you can do with the time callers are giving you while they wait. Explore messages on hold options.","breadcrumb":{"@id":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/easyonhold.com\/blog\/how-to-use-your-hold-button\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/easyonhold.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Setup - Installation","item":"https:\/\/easyonhold.com\/blog\/category\/setup-installation\/"},{"@type":"ListItem","position":3,"name":"How To Use Your Hold Button"}]},{"@type":"WebSite","@id":"https:\/\/easyonhold.com\/blog\/#website","url":"https:\/\/easyonhold.com\/blog\/","name":"Easy On Hold | Blog","description":"Streaming Queue Music On Hold & Messages Knowledge","publisher":{"@id":"https:\/\/easyonhold.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyonhold.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyonhold.com\/blog\/#organization","name":"Easy On Hold","alternateName":"Easy On Hold\u00ae","url":"https:\/\/easyonhold.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/EOH-Logo-Blue-NoTag-scaled.png","contentUrl":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/EOH-Logo-Blue-NoTag-scaled.png","width":2560,"height":1731,"caption":"Easy On Hold"},"image":{"@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/easyonhold","https:\/\/www.linkedin.com\/company\/easy-on-hold","http:\/\/youtube.com\/easyonhold"],"description":"Easy On Hold\u00ae is a business audio technology company founded in 1997, specializing in Music On Hold Services, on-hold messaging, licensed background music streaming, and automated audio content management. The company helps businesses create better customer experiences through professionally produced audio, curated music programming, and innovative cloud-based solutions. Easy On Hold offers integrations with leading business communications platforms, including RingCentral, Cisco Webex Calling, Microsoft Teams Phone, Zoom Phone, and Genesys Cloud. Its Content Control Center\u2122 enables organizations to manage music, announcements, and automated content schedules without repetitive manual file updates. Additional solutions include Brandi Music for licensed business music streaming and EasyMix AI for AI-powered voice production. Easy On Hold serves organizations across healthcare, financial services, government, education, retail, hospitality, and other industries throughout North America.","email":"info@easyonhold.com","telephone":"269-342-4653","legalName":"TBA, Inc.","foundingDate":"1997-06-01","taxID":"38-3414456","duns":"962909040","naics":"541613","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/person\/d14a61bcea925041027b62ac159e24ee","name":"Tim Brown","description":"Founder of Easy On Hold and Brandi Music. Thinker, writer, speaker, tinkerer, husband, father, musician.","sameAs":["https:\/\/easyonhold.com","https:\/\/www.facebook.com\/easyonhold","https:\/\/x.com\/EasyOnHold"]}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"featured-large":false},"uagb_author_info":{"display_name":"Tim Brown","author_link":"https:\/\/easyonhold.com\/blog\/author\/easyonhold\/"},"uagb_comment_info":0,"uagb_excerpt":"Before you say, “I already know how to use my hold button“, let me ask you about the time YOU […]","_links":{"self":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":0,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"wp:attachment":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}