Here\u2019s a quick marketing tip: avoid corporate speak in on hold messages and digital music on hold.<\/p>\n\n\n\n
The sound of a phone ringing is amazingly similar to the sound of opportunity knocking. If a potential customer gave you 30 seconds to say anything you want, would you take that time to make yourself sound smart? Or would you want to show them a direct path<\/strong> to success with your solution?<\/p>\n\n\n\n Yes, every customer touchpoint deserves attention, yet many overlook the message on hold. According to SQM Group<\/a>, 46% of callers are placed on hold when speaking with an agent, with an average hold time of 55 seconds. How will they feel?<\/p>\n\n\n\n Today, let\u2019s just check ourselves for \u201ccorporate speak\u201d. It has no place in the on hold message because you\u2019re trying to make the caller feel welcome; among friends.<\/p>\n\n\n\n Friends have a way of talking. It\u2019s honest and plain. Sincere.<\/p>\n\n\n\n In the delightful 1950 movie Harvey<\/a>, starring James Steward as Elwood P. Dowd, provides a worthwhile bit of advice:<\/p>\n\n\n\n\n
Elwood Said It Best<\/h2>\n\n\n\n