{"id":485,"date":"2012-02-13T10:10:11","date_gmt":"2012-02-13T15:10:11","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=485"},"modified":"2020-11-06T13:07:31","modified_gmt":"2020-11-06T18:07:31","slug":"repetitive-marketing-is-effective-marketing","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/","title":{"rendered":"Message On Hold Script Tip: Focus On A Single Topic"},"content":{"rendered":"\n<p>There&#8217;s an old-school on-hold marketing approach that says, &#8220;load up that script with all the content you can dream up. Throw everything in it&#8211;including the kitchen sink!&#8221;<\/p>\n\n\n\n<p>&nbsp;One-size-fits-all marketing falls flat. A script that tries to cover too much ground is like throwing mud at a wall and seeing what sticks; a little bit does, but the rest just slowly falls to the ground leaving behind a real mess.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>On hold marketing works best when you limit your message to a single idea, and resell it over and over by writing each paragraph a bit differently.<\/p><cite>Julie Brown, Easy On Hold CEO<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Message On Hold Script Examples<\/h2>\n\n\n\n<p>A plastic surgery\/facial rejuvenation office would like to entice prospects and customers to try something new, using a &#8220;special offer&#8221;. Old school on hold would work one paragraph about the special into a laundry list of other paragraphs (hours, the facility, the dermatologist, the new this, the new that). Of course, those are all good things, but really, how much can a listener absorb in half-a-minute?<\/p>\n\n\n\n<p>Here&#8217;s a suggestion: Let us write 5 to 6 different paragraphs <em>about the same promotion<\/em>. Along with the special offer, briefly work in a short mention of the hours for that special. In another paragraph talk about the special offer, but touch on that new modern facility. You could have a topic focus on the skilled dermatologist who will be providing your new procedure&#8211;and at a special price for a limited time!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You Still Want Variety<\/h2>\n\n\n\n<p>&#8220;But I don&#8217;t run specials,&#8221; you say. &#8220;I want my callers to hear a variety of ideas.&#8221;<\/p>\n\n\n\n<p>Agreed. Variety is how you get callers to stay on the line and not hang up while waiting on hold.  You can still limit the <strong>message on hold<\/strong> script to a single, brief topic or idea. Callers hear a little idea that can get into their head&#8230; and then give them a little bit of time to think about it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s Missing?<\/h2>\n\n\n\n<p>Without a <em>call to action<\/em>, you simply have a dull brochure that&#8217;s all about you, not the caller. Ask, <strong>&#8220;What do I want my callers to do with the information they&#8217;re receiving while on hold?&#8221;<\/strong> <\/p>\n\n\n\n<p>Decide what action your callers can take to receive maximum value. Don&#8217;t bury the calll to action!<\/p>\n\n\n\n<p>With the Easy On Hold Anytime Plan, you have the freedom to keep your message very targeted&#8230;and if you&#8217;re using one of our internet-load players, you can have us add or remove content based on specific dates which we program into your unit. Perfect for time-sensitive promotions.<\/p>\n\n\n\n<p>Our scriptwriters are ready to help you bring a more targeted focus to your scripts. Just let us know, and we&#8217;ll be happy to help provide ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.addtoany.com\/share_save?linkurl=http%3A%2F%2Fwww.easyonhold.com%2Fblog%2F2012%2F02%2F13%2Frepetitive-marketing-is-effective-marketing%2F&amp;linkname=Repetitive%20Marketing%20Is%20Effective%20Marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/static.addtoany.com\/buttons\/share_save_256_24.png\" alt=\"Share\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s an old-school on-hold marketing approach that says, &#8220;load up that script with all the content you can dream up. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[15,9,22],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips-1","tag-marketing","tag-message-on-hold","tag-tips-for-music-on-hold-buyers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Message On Hold Script Tip: Focus On A Single Topic<\/title>\n<meta name=\"description\" content=\"We can help you create a better message on hold script. Brief, single-idea topics work best. And remember that call-to-action!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Message On Hold Script Tip: Focus On A Single Topic\" \/>\n<meta property=\"og:description\" content=\"We can help you create a better message on hold script. Brief, single-idea topics work best. And remember that call-to-action!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Easy On Hold | Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/easyonhold\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/easyonhold\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-13T15:10:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-06T18:07:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/Focus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EasyOnHold\" \/>\n<meta name=\"twitter:site\" content=\"@easyonhold\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/\"},\"author\":{\"name\":\"Tim Brown\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/person\\\/d14a61bcea925041027b62ac159e24ee\"},\"headline\":\"Message On Hold Script Tip: Focus On A Single Topic\",\"datePublished\":\"2012-02-13T15:10:11+00:00\",\"dateModified\":\"2020-11-06T18:07:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/\"},\"wordCount\":465,\"publisher\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/Focus.jpg\",\"keywords\":[\"Marketing\",\"Message On Hold\",\"Tips For Music On Hold Buyers\"],\"articleSection\":[\"Marketing Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/\",\"name\":\"Message On Hold Script Tip: Focus On A Single Topic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/Focus.jpg\",\"datePublished\":\"2012-02-13T15:10:11+00:00\",\"dateModified\":\"2020-11-06T18:07:31+00:00\",\"description\":\"We can help you create a better message on hold script. Brief, single-idea topics work best. And remember that call-to-action!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/Focus.jpg\",\"contentUrl\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/Focus.jpg\",\"width\":1250,\"height\":420,\"caption\":\"message on hold script focus\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/repetitive-marketing-is-effective-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Tips\",\"item\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/category\\\/marketing-tips-1\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Message On Hold Script Tip: Focus On A Single Topic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/\",\"name\":\"Easy On Hold | Blog\",\"description\":\"Streaming Queue Music On Hold &amp; Messages Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#organization\",\"name\":\"Easy On Hold\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/eoh_logo-light-sqr-notag-01-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/wp-content\\\/uploads\\\/eoh_logo-light-sqr-notag-01-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"Easy On Hold\"},\"image\":{\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/facebook.com\\\/easyonhold\",\"https:\\\/\\\/x.com\\\/easyonhold\",\"http:\\\/\\\/easyonhold\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/easy-on-hold\",\"http:\\\/\\\/youtube.com\\\/easyonhold\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyonhold.com\\\/blog\\\/#\\\/schema\\\/person\\\/d14a61bcea925041027b62ac159e24ee\",\"name\":\"Tim Brown\",\"description\":\"Founder of Easy On Hold and Brandi Music. Thinker, writer, speaker, tinkerer, husband, father, musician.\",\"sameAs\":[\"https:\\\/\\\/easyonhold.com\",\"https:\\\/\\\/www.facebook.com\\\/easyonhold\",\"https:\\\/\\\/x.com\\\/EasyOnHold\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Message On Hold Script Tip: Focus On A Single Topic","description":"We can help you create a better message on hold script. Brief, single-idea topics work best. And remember that call-to-action!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Message On Hold Script Tip: Focus On A Single Topic","og_description":"We can help you create a better message on hold script. Brief, single-idea topics work best. And remember that call-to-action!","og_url":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/","og_site_name":"Easy On Hold | Blog","article_publisher":"http:\/\/facebook.com\/easyonhold","article_author":"https:\/\/www.facebook.com\/easyonhold","article_published_time":"2012-02-13T15:10:11+00:00","article_modified_time":"2020-11-06T18:07:31+00:00","og_image":[{"width":1250,"height":420,"url":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/Focus.jpg","type":"image\/jpeg"}],"author":"Tim Brown","twitter_card":"summary_large_image","twitter_creator":"@EasyOnHold","twitter_site":"@easyonhold","twitter_misc":{"Written by":"Tim Brown","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/#article","isPartOf":{"@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/"},"author":{"name":"Tim Brown","@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/person\/d14a61bcea925041027b62ac159e24ee"},"headline":"Message On Hold Script Tip: Focus On A Single Topic","datePublished":"2012-02-13T15:10:11+00:00","dateModified":"2020-11-06T18:07:31+00:00","mainEntityOfPage":{"@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/"},"wordCount":465,"publisher":{"@id":"https:\/\/easyonhold.com\/blog\/#organization"},"image":{"@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/Focus.jpg","keywords":["Marketing","Message On Hold","Tips For Music On Hold Buyers"],"articleSection":["Marketing Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/","url":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/","name":"Message On Hold Script Tip: Focus On A Single Topic","isPartOf":{"@id":"https:\/\/easyonhold.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/#primaryimage"},"image":{"@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/Focus.jpg","datePublished":"2012-02-13T15:10:11+00:00","dateModified":"2020-11-06T18:07:31+00:00","description":"We can help you create a better message on hold script. Brief, single-idea topics work best. And remember that call-to-action!","breadcrumb":{"@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/#primaryimage","url":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/Focus.jpg","contentUrl":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/Focus.jpg","width":1250,"height":420,"caption":"message on hold script focus"},{"@type":"BreadcrumbList","@id":"https:\/\/easyonhold.com\/blog\/repetitive-marketing-is-effective-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/easyonhold.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Tips","item":"https:\/\/easyonhold.com\/blog\/category\/marketing-tips-1\/"},{"@type":"ListItem","position":3,"name":"Message On Hold Script Tip: Focus On A Single Topic"}]},{"@type":"WebSite","@id":"https:\/\/easyonhold.com\/blog\/#website","url":"https:\/\/easyonhold.com\/blog\/","name":"Easy On Hold | Blog","description":"Streaming Queue Music On Hold &amp; Messages Knowledge","publisher":{"@id":"https:\/\/easyonhold.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyonhold.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyonhold.com\/blog\/#organization","name":"Easy On Hold","url":"https:\/\/easyonhold.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/eoh_logo-light-sqr-notag-01-scaled.jpg","contentUrl":"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/eoh_logo-light-sqr-notag-01-scaled.jpg","width":2560,"height":2560,"caption":"Easy On Hold"},"image":{"@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/easyonhold","https:\/\/x.com\/easyonhold","http:\/\/easyonhold","https:\/\/www.linkedin.com\/company\/easy-on-hold","http:\/\/youtube.com\/easyonhold"]},{"@type":"Person","@id":"https:\/\/easyonhold.com\/blog\/#\/schema\/person\/d14a61bcea925041027b62ac159e24ee","name":"Tim Brown","description":"Founder of Easy On Hold and Brandi Music. Thinker, writer, speaker, tinkerer, husband, father, musician.","sameAs":["https:\/\/easyonhold.com","https:\/\/www.facebook.com\/easyonhold","https:\/\/x.com\/EasyOnHold"]}]}},"_links":{"self":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/posts\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":0,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/posts\/485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/media\/3112"}],"wp:attachment":[{"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/categories?post=485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyonhold.com\/blog\/wp-json\/wp\/v2\/tags?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}