{"id":637,"date":"2012-06-06T15:49:55","date_gmt":"2012-06-06T19:49:55","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=637"},"modified":"2012-06-06T23:25:22","modified_gmt":"2012-06-07T03:25:22","slug":"music-on-hold-for-savvy-marketers-who-want-better-results","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/music-on-hold-for-savvy-marketers-who-want-better-results\/","title":{"rendered":"Music On Hold For Marketers Who Want Better Results"},"content":{"rendered":"<p><strong>Music On Hold Provider Offers Internet-Load \u201cSmart Player\u201d For Savvy Marketers Who Want Better Results <\/strong><\/p>\n<p><a href=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/ipromoh-on-hold-message.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-638\" title=\"ipromoh-on-hold-message\" src=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/ipromoh-on-hold-message-300x163.png\" alt=\"\" width=\"300\" height=\"163\" srcset=\"https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/ipromoh-on-hold-message-300x163.png 300w, https:\/\/easyonhold.com\/blog\/wp-content\/uploads\/ipromoh-on-hold-message.png 604w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>June 6, 2012\u2014The music on hold industry and Easy On Hold is making leaps and bounds with the latest in on hold technology&#8211; \u201csmart players\u201d that automatically provide content downloads right into the phone system, with the ability to provide automatic stop and start dates, even day parting for targeting content on specific days and\/or times. \u2018It\u2019s a new day for music on hold,\u201d says Julie Cook, president of Easy On Hold, a U.S.-based music on hold provider.<\/p>\n<p>\u201cThis technology changes everything about our industry\u2019s ability to compete as a relevant marketing tool,\u201d says Cook. \u201cUntil now, it\u2019s been difficult to market to callers on hold with any date specificity. Advertisers try to keep up with promotions or holiday or seasonal pushes, and it\u2019s a lot of work to remember to pull it after the fact, so you end up with old content. It\u2019s embarrassing and hurts your brand image. Advertisers have given up, choosing generic content instead,\u201d she continues. \u201cWe knew we could do better.\u201d<\/p>\n<p>\u201cWith a smart player, you can start a promotion on July 1 and know it will end correctly on July 15, for example, because of the automatic start and stop programming. Or, callers can hear about a promotion on Monday that you don\u2019t want them to hear on Wednesday, or a morning announcement that won\u2019t be heard in the afternoon. It\u2019s that specific. It opens up new opportunities for advertisers that they didn\u2019t have before,\u201d Cook says.<\/p>\n<p>The players are loaded onto the client\u2019s network and also into the phone system, but pose no IT risk because they\u2019re not streaming the audio. \u201cThey pull in the audio once or twice a day, and then the door closes again,\u201d Cook explains. \u201cThere is no way this system can \u2018bring down\u2019 your network. The players are smart, but they\u2019re not that smart.\u201d<\/p>\n<p>One new development is in the area of VOIP technology, or phones that use the internet to deliver service. Currently, there\u2019s no way to introduce an external player into most VOIP phones. \u201cThe better VOIP developers understand that music and messaging on hold is a vital element to their client\u2019s marketing program, and they\u2019re working with us to develop the ability to introduce an external player, like a smart player, into the mix. Otherwise, clients have to upload files into their phone systems. They don\u2019t get the scheduling capabilities offered by the smart players, and even worse, the files play from the beginning each time,\u201d Cook says.<\/p>\n<p>Cook explains that in addition to internet-load technology, Easy On Hold provides traditional USB-based players as well as supporting clients with legacy CD and cassette players.<\/p>\n<p>For more information, contact Julie Cook at Easy On Hold, 888-798-4653 x 22 or Julie@easyonhold.com.<\/p>\n<a href=\"http:\/\/www.addtoany.com\/share_save?linkurl=http%3A%2F%2Fwww.easyonhold.com%2Fblog%2F2012%2F06%2F06%2Fmusic-on-hold-for-savvy-marketers-who-want-better-results%2F&amp;linkname=Music%20On%20Hold%20For%20Marketers%20Who%20Want%20Better%20Results%20\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/static.addtoany.com\/buttons\/share_save_256_24.png\" alt=\"Share\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Music On Hold Provider Offers Internet-Load \u201cSmart Player\u201d For Savvy Marketers Who Want Better Results June 6, 2012\u2014The music on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[38,8],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easy-on-hold","tag-message-on-hold-products-and-services","tag-music-system"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Music On Hold For Marketers Who Want Better Results<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyonhold.com\/blog\/music-on-hold-for-savvy-marketers-who-want-better-results\/\" \/>\n<meta property=\"og:locale\" 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