{"id":96,"date":"2010-04-13T18:14:41","date_gmt":"2010-04-13T22:14:41","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=96"},"modified":"2012-06-01T14:22:54","modified_gmt":"2012-06-01T18:22:54","slug":"5-reasons-on-hold-music-is-awful","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/5-reasons-on-hold-music-is-awful\/","title":{"rendered":"5 Reasons On-Hold Music Is Awful"},"content":{"rendered":"<p>It is a universal understanding: on-hold music is bad music.\u00a0 But I know why. I also know how to correct the situation.<\/p>\n<p>First, here&#8217;s a post dedicated to why music on hold has such a bad reputation. 5 reasons most music on hold is awful:<\/p>\n<ol>\n<li><strong>Continuous Audio.<\/strong> Callers need to know that they are still connected, so music is piped in to create a continuous flow of audio. I suppose it could be all speaking, but music seems like a harmless idea (at first).<\/li>\n<li><strong>Licensing Required.<\/strong> Now that we&#8217;ve decided to use music in the hold queue, we can&#8217;t just put on our favorite CD. Music on the hold button is considered a &#8216;re-broadcast&#8217; of that tune, which requires a performance license. To solve this problem, &#8220;royalty-free&#8221; music is produced by home-grown musicians with a keyboard and a Mac. This explains some of the cheap-sounding instrumentation and sampled loops. Bad.<\/li>\n<li><strong>The Tech Guy Did It.<\/strong> Is the music on hold a function of I.T. or Marketing? We say marketing, but many a tech-person has been asked to connect a music thing-a-ma-job up to the phone system and keep it on the cheap. Hey, you can&#8217;t blame the tech department, whose proposal for a multi-channel acoustic music feed got shot down. Some phone systems have an internal music loop, which is always bad. It was just a place-holder, folks. It was meant to be replaced with something better.<\/li>\n<li><strong>Bad Equipment. <\/strong>Why does music on hold sound like it is running on an old cassette machine? Because it&#8217;s running on an old cassette machine. There is a pile of old equipment out there, most of which has been neglected.<\/li>\n<li><strong>Decision-makers Are Unaware.<\/strong> I guess it&#8217;s been a long time since the CEO called and was placed on-hold. Music on hold is forgotten.<\/li>\n<\/ol>\n<p>There are other reasons, such as bandwidth restrictions, cell phone signals, and&#8230; well, just bad taste. For a real-world view of bad music on hold, check out this great post: http:\/\/www.neatorama.com\/2010\/04\/12\/11-recordings-of-terrible-hold-music\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a universal understanding: on-hold music is bad music.\u00a0 But I know why. I also know how to correct [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[12],"tags":[7],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-on-hold-messages","tag-general-music-on-hold-content-and-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Reasons On-Hold Music Is Awful<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyonhold.com\/blog\/5-reasons-on-hold-music-is-awful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons On-Hold Music Is Awful\" \/>\n<meta property=\"og:description\" content=\"It is a universal understanding: on-hold music is bad music.\u00a0 But I know why. 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