{"id":96,"date":"2010-04-13T18:14:41","date_gmt":"2010-04-13T22:14:41","guid":{"rendered":"https:\/\/easyonhold.com\/blog\/?p=96"},"modified":"2012-06-01T14:22:54","modified_gmt":"2012-06-01T18:22:54","slug":"5-reasons-on-hold-music-is-awful","status":"publish","type":"post","link":"https:\/\/easyonhold.com\/blog\/5-reasons-on-hold-music-is-awful\/","title":{"rendered":"5 Reasons On-Hold Music Is Awful"},"content":{"rendered":"

It is a universal understanding: on-hold music is bad music.\u00a0 But I know why. I also know how to correct the situation.<\/p>\n

First, here’s a post dedicated to why music on hold has such a bad reputation. 5 reasons most music on hold is awful:<\/p>\n

    \n
  1. Continuous Audio.<\/strong> Callers need to know that they are still connected, so music is piped in to create a continuous flow of audio. I suppose it could be all speaking, but music seems like a harmless idea (at first).<\/li>\n
  2. Licensing Required.<\/strong> Now that we’ve decided to use music in the hold queue, we can’t just put on our favorite CD. Music on the hold button is considered a ‘re-broadcast’ of that tune, which requires a performance license. To solve this problem, “royalty-free” music is produced by home-grown musicians with a keyboard and a Mac. This explains some of the cheap-sounding instrumentation and sampled loops. Bad.<\/li>\n
  3. The Tech Guy Did It.<\/strong> Is the music on hold a function of I.T. or Marketing? We say marketing, but many a tech-person has been asked to connect a music thing-a-ma-job up to the phone system and keep it on the cheap. Hey, you can’t blame the tech department, whose proposal for a multi-channel acoustic music feed got shot down. Some phone systems have an internal music loop, which is always bad. It was just a place-holder, folks. It was meant to be replaced with something better.<\/li>\n
  4. Bad Equipment. <\/strong>Why does music on hold sound like it is running on an old cassette machine? Because it’s running on an old cassette machine. There is a pile of old equipment out there, most of which has been neglected.<\/li>\n
  5. Decision-makers Are Unaware.<\/strong> I guess it’s been a long time since the CEO called and was placed on-hold. Music on hold is forgotten.<\/li>\n<\/ol>\n

    There are other reasons, such as bandwidth restrictions, cell phone signals, and… well, just bad taste. For a real-world view of bad music on hold, check out this great post: http:\/\/www.neatorama.com\/2010\/04\/12\/11-recordings-of-terrible-hold-music\/<\/p>\n","protected":false},"excerpt":{"rendered":"

    It is a universal understanding: on-hold music is bad music.\u00a0 But I know why. 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