A strong branding message and identity is key to standing out among the many choices tenants have when choosing an apartment community.
You can reach out through a well-optimized website, social media and even mobile marketing, but unless you're projecting an attractive and coordinated image, you could be missing the mark," says Julie Cook, President of Easy On Hold®.
"Do your research and write down the 4 or 5 most important features or benefits that make your apartment community the winner in your category."
"It's more important now for businesses to consider guerilla marketing 'because they really should be getting their bang for their marketing budget buck.'" ”
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