Jim VandenBerg, owner of Maple Hill Auto Group in Kalamazoo, Michigan, has initiated a marketing approach he calls high touch. It involves local sponsorships of community groups and events and being hands-on with customers.Part of the customer focus at Maple Hill is to provide car buyers free car washes at any time, discounted oil change service, personal follow-up customer satisfaction phone calls and a streamlined service center.
"It's a slow process. This is not an overnight 'put an ad in the paper and go' but now, we have so many customers who come in and say, 'you sponsor our kids'."Jim VandenBerg, Maple Hill Auto Group®.
Today, many dealerships have cut back on traditional advertising, because it is expensive and more difficult to target. The affordable alternative is Easy On Hold® marketing on hold messages, which provide ongoing customer-centered announcements to callers who have been placed on hold.
Easy On Hold® has done away with the old-fashioned message loop, where several topics are mixed over a single, dull-sounding music track. The new system streams from the cloud and coordinates with the dealership marekting calendar. Each unique announcement knows when to play and when to stop, so no out-of-date announcements ever run. This allows the dealership to focus on specific promotions, events, models, seasonal programs, etc.
As a dealership's showroom, parts department and service center hours vary from day to day and on weekends, the messages on hold are a convenient way to remind customers, "tonight our parts department is open until 7pm," or "today and every Tuesday and Thursday our service center is open early, at 6am for your convenience."
Music makes a difference, and our business music system gives you automation and flexibility. (And unlike personal media accounts, our service is legal for use in a business!)Try Legal Music