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Apartment Communities Messages On Hold Service

Building your brand has never been easier!

Apartment hunting - agent with client in front of apartment building.

A strong branding message and identity is key to standing out among the many choices tennants have when choosing an apartment community.

You can reach out through a well-optimized website, social media and even mobile marketing, but unless you're projecting an attractive and coordinated image, you could be missing the mark," says Julie Cook, President of Easy On Hold and a veteran marketer who has worked with both smaller, local companies and larger firms (such as Pfizer). "Do your research and write down the 4 or 5 most important features or benefits that make your apartment community the winner in your category."

Messages On Hold Get Results For A Small Investment

Easy On Hold clients include several apartment communities and property management companies that understand the importance of getting the message out. For a fraction of the cost of most other forms of advertising, on hold messaging will:

  • Reach the right target 100% of the time.
  • Promote a positive image of your community (using otherwise wasted "wait time").
  • Prepare the caller (for example, being reassuring when someone is calling to request help or needs information).
  • Promote social media (building a social community is one of the most successful marketing techniques for apartment communities today).
  • Reinforce your current marketing efforts, including key terms, phrases, slogans and selling points.

Guerilla Marketing Working

In an article by Business Report blog, apartment communities with limited budgets are increasingly employing "guerilla marketing" techniques.

"Phil Geist, area director for Gainesville, Florida's Small Business Development Center, says it's more important now for businesses to consider guerilla marketing 'because they really should be getting their bang for their marketing budget buck.'"

New York Apartment managed by Zara Realty

Pictured: A New York apartment managed by Easy On Hold client Zara Realty.

Sample Messages For Phone On Hold Announcements

Phrases you can use in your customized message on hold

  • We offer contemporary, newly remodeled 1,2, and 3 bedroom apartment homes you'll fall in love with!
  • At Apartments by Zara, we pledge to continue giving you the outstanding service you've come to expect from us.
  • Thank you for calling Apartments by Zara - the perfect address east of Manhattan. We're within easy reach of shopping and schools... strategically located close to the Grand Central Parkway, the Long Island Expressway and the Van Wyke Expressway.
  • At Apartments by Zara, we take the headache out of apartment living!
  • Our newly-renovated community offers you amenities such as brand new laundry centers, reliable 24 hour emergency maintenance, total on-site security, garage parking, and more.
  • You'll appreciate the vast floor plans, new appliances, vaulted ceilings, walk-in closets, private balcony, and more! Get all the details on our magnificent community in just a moment.
  • Our goal is to make Apartments by Zara your ideal place to live. Modern conveniences, good neighbors, incredible amenities, and more, all at a price that fits your budget.