What is streaming music on hold messaging?

It's a live streaming audio program with content created exclusively for your business.

Easy On Hold®'s new streaming system does away with the traditional practice of voice blurbs interrupting a repeating background track. Customers demand a better customer service experience. The old "music on hold" methods no longer work for retaining and informing callers.

With music constantly changing and timely topics blending in at just the right times, callers hear a fresh sound far superior to the common on-hold audio loop.

Hear The Difference

Sample four unique live streams.

You'll hear voice mixed with music. Plus, listen for how Easy On Hold® makes your messages sound fresh.

Phones enhance voice and filter out music. That's why Transitions is a better way to message.

Your own radio station. Custom branding with your choice of music.

Brandi Music - 70 channels of great music, including your favorite artists. Add voiced announcements that never interrupt a song.

Why marketers like streaming.

  • Scheduling automation allows high value topics to be delivered with pinpoint timing. Relevant information reduces call abandonment and increases customer engagement.
  • Changes are heard immediately. You’ll never wonder when topics will be played, or if they were programmed at all.
  • Dayparting, meaning “good morning” and “good afternoon” phrases surprise and delight callers. Unexpected positive moments activate the brain’s pleasure center.
  • The predictable “audio loop” makes hold times feel longer than they really are. Instead, streaming topics are played randomly.
  • Easily manage content at multiple locations using any browser or device.
  • All of your topics are not of equal importance, so Easy On Hold® streaming messages on hold let you set priority ratings for each topic. Your high-value, timesensitive messages are heard more often.

Why techs like streaming.

  • Messages are changed in the stream, not by handling files. The audio content no longer passes through your hands. In some cases, devices will no longer be required, reducing maintenance.
  • Streams automate start and stop dates of each on-hold topic. No more out-of-date audio files being left on the system.
  • Like it or not, someone at your company is responsible for the liability of licensing the content that is heard on your phones. Easy On Hold® assumes that responsibility.
  • Bandwidth consumption is just 0.025 GB/hr. for the mono 128kbps stream (less than one employee listening to Pandora®).
  • Streams provide real data that can be used in implementation and troubleshooting.
  • Once installed, the URL does not change. No further maintenance is required.

The Streaming Process

Log In To Request Content

User (marketing/manager/owner)logs in to request the creation of one or more "topics". A topic is a 20 to 30 second long voiced recording. Typically, unique music enhances each topic.

Custom Audio Topics

The Easy On Hold® studio produces the topic audio in 3 days or less. Upon approval, the audio is scheduled to play (in a randomized fashion, so callers can't predict what's coming next).

Schedule Topics

A topic can be scheduled to play at a certain time, day or duration of days and times. This allows "good morning" or special day-of-week announcements, which impress callers.

Set Priorities

When you have a topic that's time-sensitive or something you want all callers to hear, use our priority settings to make that topic play more often.

Streaming Connectivity

Three ways to get the stream to play on your phones:

  1. Easy On Hold® provides a URL to be programmed into your phone platform (works with Asterisk, FreeSWITCH, others)
  2. The EOH 2-Channel Business Audio System device receives the audio stream and mounts it on an I.P. address for a digital connection to your phone system (as with Cisco CUCM)
  3. The EOH 2-Channel Business Audio System device plays the stream using an analog audio connection (rca type jack or 3.5mm avialable in 8-Ohm and 600-Ohm outputs).

THE DIFFERENCE BETWEEN STREAMING AND FILES

Why choose a live stream?

Why sound like everyone else? With our streaming audio solution you're no longer confined to a loop of repetitive content. Instead of using just one long piece of music interrupted by announcements, the Easy On Hold® streaming platform utilizes short, individual topics, each with their own appropriate music track.

Each topic receives instructions on when to play and when not to play.

Examples:

  • "Good morning."
  • "Good afternoon. We'll be open until 7pm tonight and every Tuesday."
  • "Good morning. Our lunch feature today is..."
  • "Good afternoon. Our dinner feature this evening is..."
  • "...This week..."
  • "...This month..."

You'll never need to worry about playing out of date messages. Each topic knows when to start and stop!

8 Big Benefits of Streaming Messages On Hold

  •   No files to handle
  •   No out-of-date messages
  •   Uptime & content monitored
  •   URL or streaming audio device
  •   Low .025GB/hr bandwidth
  •   Time-specific playback rules
  •   Important topics play more often
  •   Create topics now for automated deployment later

Why choose audio files?

Only use audio files for messages on hold if you have no choice. Many (not all) VoIP platforms require audio files. Talk to our team about your phone system: check to make sure you must use audio files on hold.

Stay with Easy On Hold® to be future-ready—many platforms will be upgrading to our streaming system in the near future.

For now, we will use these techniques to make your audio files on hold sound better:

  •   We write and record several short topics for you
  •   We give each topic its own musical background
  •   Change the order of topics using our Creative Content Manager
  •   Engage with your Music On Hold Experts™ for frequent reminders and new topics
streaming audio device with labels on front view
streaming audio device back view with various audio outputs labelled.

Streaming Audio Device For On-Premise Phone Systems

An on-premis phone system is hardware located within your business facility. Nortel, Avaya, MiTel, ShoreTel are well-known manufacturers of on-premise systems. An external music-on-hold source can be used with these system. Many on-premis VoIP systems can also use an external audio source for MOH. These include Allworx, Avaya Office IP (non-VM) and others. Easy On Hold® manufactures the 2-Channel Business Audio System, a music on hold player capable of playing audio from a live stream, internal audio files or audio stored on a connected USB drive.

For Cisco CUCM, this device will ouput a stream in rtp over ethernet on an I.P. address.

Streaming Music On Hold Player Features

  • 2 independent audio channels
  • Info screen shows all data on player, stream and content
  • Easy access volume knob
  • Convenient mounting system (optional, included)
  • RCA type and 3.5mm output connectors provide audio to your phone system
  • Output can be 8-ohms or 600-ohms (line level or speaker level)
  • Connects via Wired Ethernet (RJ45) or Wi-Fi Wireless Internet Connection
  • Restarts automatically in the event of a power disruption
  • External audio from attached USB drive can serve as backkup, or use built-in audio files play as backup if internet unavailable
  • Built-in monitor speaker (switch on/off)
  • Can be remotely updated for new firmware and features
  • Engineered, Designed and Built in Michigan, USA
  • Can be purchased with 5-year warranty or use as part of streaming service without needing to purchase

For Off-Site Hosted IP Phone Systems

Off-site phone systems go by many names, including cloud-based, hosted IP, hosted VOIP. These systems are operated and maintained by a service provider. Examples include Nextiva and others on the Broadsoft platform and Asterisk based systems. Talk to Easy On Hold® about using a live audio stream on your phone platform.