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Content Control Center™

Dynamic On Hold Music and Messages

The heartbeat of your dynamic on hold music and messages is the Content Control Center™, where you can manage, schedule, and update caller experiences with ease.

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See the Content Control Center™ in Action

Discover how Easy On Hold® makes it easy to manage your music, messages, and caller experience, all from one convenient platform.

Watch an overview of the Easy On Hold Content Control Center

Watch how easy it is to manage your on-hold music and messages with the Content Control Center™.

Content Control Center™

Audio management for delivering unique caller experiences

Welcome to your online portal—your Content Control Center™. You'll create, approve, manage and schedule your on hold messages, IVR/auto attendant prompts, and streaming hit music (Brandi Music™) from this central dashboard.

Easy On Hold® gives businesses a simple way to keep phone audio fresh, professional, and aligned with current promotions, seasonal updates, service announcements, and brand messaging. Whether callers are waiting on hold, navigating an IVR menu, or hearing music through your business phone system, your audio experience stays organized, up to date, and easy to control.

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Content Control Center™ Features

Scheduling

Play streaming on hold messages or music on certain dates, times or choose when they should start and stop. Before a message is out of date, we'll email or text you!

Message Control

Each message is a unique topic, heard in your stream. Turn a topic off or on any time. Changes are heard instantly. Use "stand by" messages for emergencies.

Combine & Download

For phone platforms that require files, the Content Control Center™ lets you combine, re-order and download any combination of your audio segments, anytime, as often as you like.

Script Templates

Your portal experience includes a library of script templates for your industry, to help get you started on great ideas for messages on hold.

Content Control Center FAQ

Easy On Hold® streaming music for Avaya via Aura Media Server is tested and available now. However, we sometimes receive questions for on premise platforms as well. We cover both in this FAQ.

Each system can provide music on hold (MOH) from either internally stored files or from externally connected audio inputs. Each system has one system source and then a number of alternate sources (up to 3 alternate sources on IP500 V2 and 31 alternate sources on Server Edition).

Any MOH source, such as a licensed provider like Easy On Hold®, must comply with copyright, performing rights, and other local and national legal requirements.

The Easy On Hold® Streaming Queue Music™ service works with the Avaya Aura® Media Server and is managed through our Content Control Center™. AAMS will ingest streams from Easy On Hold® and make them available as an on-hold music resource for assigned call groups.

Through our Content Control Center™, you have the ability to create, manage and schedule on hold messages, IVR/auto attendant prompts and streaming music from one dashboard. Learn more about the Easy On Hold Content Control Center™. Watch the video!

With live streaming, IT staff becomes free from uploading, formatting, or replacing audio files, saving time. Marketing can now treat caller audio as an active communication channel rather than a static background element. Streaming allows easy scheduling of content to support campaigns, faster turnaround for message changes with no need to rely on IT for deployment of each message.

Because audio file updates rely on manual action, message changes are often missed and content can become outdated over time. To avoid time-sensitive issues, some businesses rely on “safe” messaging that remains generic, but is often too broad to be truly effective. With a streaming platform, all messages are scheduled to play only on specific dates.

The EOH cloud (Azure) is enterprise-level, with failover architecture. However, it is important to note that AAMS has its own failover/backup scheme. AAMS automatically records 15 minutes of content that will play in the event the EOH streaming server is unreachable.

Yes. Feel free to request the Application Notes obtained through DevConnect compliance testing conducted via the DevConnect Program at the Avaya Solution and Interoperability Test Lab in June 2023.