Have you heard the 'restaurant story'?
True story: Man calls restaurant to make reservations and is placed on hold, where he hears the local radio station playing a commercial for another restaurant. He hangs up and decides to go there instead. Afterward, he begins cooking up a solution for restaurants and other businesses who want to keep business, not lose business, by properly using hold time to promote themselves. More than 20 years later the concept, today called Easy On Hold®, is one of the leading music and messaging on hold businesses in the country.
A customer calls your pizza parlor at the dinner hour. You place them on hold while you take another order. While they're holding, they hear about the cheese bread special for $1.99 with any order. They weren't thinking about cheese bread when they called, but it's beginning to sound good. When you come back on the line, you take an order for pizza-and an order for cheese bread. All thanks to the power of on hold.
A Strong Marketing Idea
A recent article at Ovention Ovens says, 'a little communication goes a long way when it comes to keeping customers happy. And always remember: Timely communication is the cornerstone of great customer service.'
Messages on hold are always on when you can't get to the caller right away
Restaurant marketing automation is picking up steam, as restaurants push their hold buttons into action with custom on hold marketing systems. On hold messages say the right things to the right people, and play 24/7. One more way to advertise and one less thing to worry about.
Overhead Music For Restaurants — Free TrialTry Legal Music
Music licensing is required for all businesses. An article published by point-of-sale company Toast makes an important point: 'A common misconception we find is that restaurant and bar owners think that because they personally pay for a subscription to a streaming service such as Spotify or Pandora, that means you are paying the appropriate fees. This is false!' When you use Easy On Hold (our streaming music service is known as Brandi Music for businesses) your licenses are paid as part of the service. Ask us!
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