When Fusion acquired Megapath in June of 2018, it picked up a useful capability: live streaming music on hold. This easily overlooked feature can be a significant differentiator for Fusion, however, adding a sense of forward-thinking to its brand image.
Fusion recently completed its financial restructuring and is poised for growth in the 2020s. Streaming technologies are forecast to rapidly evolve in the near-term, with the Easy On Hold® streaming platform leading the way.
The managed service [streaming audio] segment is expected to be the most promising segment during the forecast period [2020-2027], owing to increased preference for cloud-based deployment of industry solutions.Grand View Research
In 2018, Easy On Hold® worked with Megapath do create an accessible streaming audio solution for music and messages on hold. Engineers chose to build a streaming media server to integrate audio streams into customer telecom accounts.
You may simply obtain a custom URL from Easy On Hold® for use on the Fusion media server. Fusion will deploy the URL and point calls (or call groups) to the stream when in park or hold.
The URL does not change over time, so there is no maintenance.
End users change content by logging in to their Easy On Hold® dashboard. The system is also able to host user content for stream deployment