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I recently answered a question at Yahoo! about using ASCAP and BMI music on hold. The question is about whether a music on hold provider can get the licensing arranged more cheaply, or if it would cost less to buy licenses directly from ACAP and/or BMI.
Tim Brown
So, what do you think… do people who call your company care about–or even notice–the music on hold? While folks […]
It is a universal understanding: on-hold music is bad music. But I know why. I also know how to correct […]
Here’s some chatter from the blogosphere that should make corporate marketing managers think about what their callers are saying after […]
In an article titled, “Hey GoDaddy, This Is Why You’re Losing Customers!”, FalconFour blogger reports on hold music made a […]
Some providers of customized music-on-hold programming include music licensing fees in their price. Some don't. If you play music on hold, you're responsible for music licensing liabilities.