On hold messages are popular with dentists, orthodontists and similar practices. Why? Small-to-medium-sized practices typically have customers waiting to talk to staff. We create phone dental practice branding on hold messages dentists and orthodontists across the US and Canada
First of all, why brand your practice? Digital marketing group MA Marketing of Chicago, endorses messages on hold dental practice branding.
Here’s a marketing idea: personalize the on-hold music and add a voiceover. This way you can promote your services while your patients are listening.
MA Marketing, Chicago
The marketing pros also suggest changing up the messages often, to keep patients up to date. The use of voice messages keeps the spotlight on your ongoing promotions. Other topic suggestions for your hold messages include offers, loyalty programs, ask for a rating, and so on.
The importance of messaging
Branding is not a single event. It takes repetition and consistency. Don’t be a moving target. Coordinate messaging across platforms, including the words your staff uses, business cards, and brochures. Equally important is digital marketing. Continuously update your website, social media, and on-hold messages. The key factors in branding are patience and a consistent message.
Dental practice branding using hold time
When a patient calls, you have two touch-points to consider: The way the phone is answered and what the caller hears while on hold. A potential third touch-point is the possibility that the phone is answered by an auto-attendant (either because the staff is busy or the caller has reached you after hours).
Our client, Dr. Stella uses on hold time to promote his “fun” theme to appeal to families with children…
Say goodbye to “ouch!” At Dr. Stella’s Funtastic Dental and Orthodontics we do EVERYTHING possible to make sure you don’t feel a thing. From the almost 100% pain-free injections with computer assisted numbing to our special micro drill that allows you to have your small & medium-sized cavities fixed comfortably. Visit our website at www.FuntasticDental.com for more details.
Dr. Stella’s messages on hold from Easy On Hold
This message is engaging in dental practice branding by removing the fear of pain. Additionally, there’s a nice mention of the website.
Oshtemo Family Dentistry is an Easy On Hold client that does a great job of promoting their website. The goal is to brand the practice as an “educating” practice. When callers are placed on hold, they hear…
Our dentists are experts when it comes to your teeth. But it also helps for you to know how to properly care for them. Be sure to visit our website, Oshtemo family dentistry dot com, and click on the “Patient Education” link for information on a wide variety of topics pertaining to oral health. That’s o-s-h-t-e-m-o family dentistry dot com.
Oshtemo Family Dentistry messages on hold from Easy On Hold
The patient experience as a part of dental practice branding
Finally, remember to consider the entire patient experience as a branding opportunity. What does the customer hear, see and smell when he or she enters your practice? Dr. Susan Shiffman, a professor of psychology at Duke University Medical School in North Carolina, has been using chocolate and apricot aromas to help reduce anxiety in her patients.
Use a professional background music service
Music for commercial use, such as in a dental practice, must be properly licensed. The business music service provided by Easy On Hold offers 75 channels of music that can easily be scheduled to change throughout the day. Keeping the music fresh is a good idea, especially for office employees who are there every day.
Dr. Margaret Martlew, DDS, uses wireless (Wi-Fi) speakers to bring a variety of music to various parts of her dental practice. Most mornings you will hear a blend of piano and guitar music. Later in the day a blend of easy instrumental music and some light acoustic vocal artists keep things going. At Christmas time, there is always something festive playing in the background. The music service is only about $35 per month, covering performance licenses and advanced channel-blending features.
