When you use Dental Practice On Hold Messages, you demonstrate that you care. Educate and reassure your prized patients while they wait on hold. Let’s look at a typical phone call situation to a practice like yours.
A Phone On Hold Experience
Jill is new to the area and needs to find a family dentist. First, she does an online search. Next, she found some reviews and ratings of dentists. After finding an office that looked good, Jill called. The office was busy, so Jill had to wait in the “on hold queue.” While she was waiting, Jill heard information about insurance, online services, and new dental technology. “Jill thinks, “this office has their act together.” And she’s right. That office is using dental practice marketing on hold.
A special service that uses caller waiting time helped make Jill’s experience possible for her dental care provider. Dental practice marketing on hold is a modern digital marketing and patient engagement tool. Easy On Hold supports thousands of practices, helping them grow and increase profitability in the digital age with on-hold advertising.
How to develop a dental practice marketing plan
You don’t need to be a marketing guru or agency to use on-hold marketing for your dental practice. Your Easy On Hold customer success representative will work with you to create a 12-month marketing on hold calendar. Throughout the year, your Easy On Hold messages will be timely and relevant, with very little effort by you.
“The on hold experience can really tie the marketing pieces together,” says Easy On Hold President Julie Brown. “As a matter of fact, I’ve been extremely impressed with how well today’s dental practices have improved engagement.” Brown offers some helpful tips and ideas for Dental Practice On Hold Messages.
Dental practice marketing on hold tips
Marketing for dental practices should have a unified approach where each avenue supports the other. These dental practice marketing tips you help you achieve that:
- Patients need to know you care. Tell callers why you’ve invested so much in making them feel at ease. New patients want to know how to prepare for their first visit.
- Support current marketing campaigns. With your Easy On Hold customer portal, you can set automated schedules to start and stop unique marketing on hold messages anytime.
- Educate. Dental health is part of one’s overall health. Let’s talk about it. Share tips on brushing, flossing, and how oral care affects heart health or diabetes.
- Multi-channel marketing support. Improve follows on social media, including Instagram and your website. Additionally, point callers to online reviews.
- Name brand services. Mention popular services like Invisalign, Zoom Whitening, or Opalescence. Patients often research these names and feel more confident when you offer them.
- Sterile environment. Patients now expect clean, well-managed environments. Let them know about your enhanced safety protocols and why they can feel safe visiting.
- Refer a friend. Use time on hold to grow your business. Ask patients to tell others about your services, for instance.
- Encourage reviews. Encourage callers to check out your website or leave a review on Google or Yelp. This feedback boosts your online visibility with credible reviews.
- Promote seasonal specials. Mention back-to-school checkups, end-of-year insurance reminders, or holiday whitening deals. Use the Easy On Hold portal to set these up in advance.
- Offer financing information and payment plans. Many patients delay care due to cost. Use on-hold advertising explain financing options or payment plans if they are available.
Integrating custom on hold messaging at your dental practice.
Businesses place over 70% of all callers on hold, so you can be sure that your Dental Practice On Hold Messages reach the right audience. Investing in dental practice marketing with on hold messaging is an obvious add-on to improve your practice.
Digital technologies in dentistry continue to advance. As a result, patient expectations for excellence are growing, too. It makes sense to update every patient touchpoint to deliver a better experience.
Learn how why special on hold messaging works so well for dentistry. It helps cement your brand identity in the minds of your patients.
Setting Up Easy On Hold Dental Practice On Hold Messages
“We are so happy with the custom message recorded for our practice. There was little we had to do on our end. Additionally, we received amazing service and quality follow-up.” – Dr. Peter Zwier, DDS
Easy On Hold provides the scripting, equipment (if needed), and licensed music and audio production to improve patient relationships. Is your office ready to start using messaging on hold? We can help with your dental practice marketing with on hold messaging.
Easy On Hold’s Content Control Center lets you request, manage and change all of your messaging on-hold easily. You will receive a log-in password (that you may personalize). You will see your scripts, and can make updates and changes. You can approve new message scripts, listen to custom recordings, and also approve and schedule messages.
When you use the live streaming audio solution from Easy On Hold, updates are heard instantly because the stream is like a live broadcast.
