A recent blog post at AutoMPG.org gets it right when they say:
Message on hold is one of the most cost effective methods of communicating a company’s marketing message to its customers and prospective customers, and it works. But messages on hold can also be one of the most environmentally friendly forms of advertising there is.
Here’s how Easy On Hold is helping:
1) We offer message and music on hold players that are managed over the Internet. See information about our 2-channel Business Audio System. If you’re managing multiple locations, this type of unit will save you from driving from location to location to maintain and update. Messages are transmitted from the Easy On Hold studio directly to the unit.
2) Internet delivery of music on hold messages means removable media need not be shipped.
3) Cassettes and CDs are disposable.We can keep these from landfills.
4) Cassette and CD packaging can be eliminated, saving paper and plastic.
5) CDs are petroleum-based products. Eco Facts – It takes an estimated 300 cubic feet of natural gas, two cups of crude oil, and 24 gallons of water to make a pound of plastic, which is enough for 30 CDs. Further, it’s estimated that a CD will take over 1 million years to completely decompose in a landfill. [Source – Back Thru The Future, a New Jersey-based company that recycles electronic devices.]
6) Easy On Hold’s music library is updated and delivered electronically. We do not purchase CDs for the reasons described above.
7) Easy On Hold is now paperless. Our new client scripting service is 100% online. Our writers, producers, and clients can easily log in and write scripts that can be stored and produced digitally.
8) Our message-on-hold systems do not use batteries. Easy On Hold recommends using a professional music on hold player rather than an “i-pod” type player that utilizes a battery. We definitely discourage the use of all types of batteries. Kate Krebs of the National Recycling Coalition states, “Lithium Ion batteries are classified by the federal government as non-hazardous waste and are safe for disposal in the normal municipal waste stream.” Most other types of batteries include toxic metals such as cadmium. [Source: Computer World] Why use a product that creates waste?
9) AutoMPG.org points out that on-hold messaging players may use about 1/50th the energy of a standard light bulb. That’s efficient.
10) Of course, using available “on-hold” time allows you to talk about ways your company is environmentally sensitive–an issue that is increasingly influencing buying decisions. Contact Easy On Hold for help with a custom music message on hold.
