When callers return to doing business after the holidays, they won’t want to hear Deck The Halls or Jingle Bells, and they’ll be checking to see if your marketing department (or, you) are sharp enough to know what’s on your own hold button.
There are times throughout the year when your music on hold message can be let go for a bit, but this is not one of them. Callers are thinking about “new” opportunities for the new year, and the hold music is just one of the places to promote your business.
Here are a few ideas for your January 2010 music on hold message.
- Things are improving. The suggestion that business is good can motivate callers to join in the economic recovery.
- Our goals for the new year. By being specific about where you’re taking your company in 2010, you are building confidence in the potential buyer, which can spread by way of positive word-of-mouth.
- Name one specific new feature. Don’t just say, “We’re putting something new together for the new year,” but mention one thing that proves you really have something new and exciting. This builds credibility.
- Fresh new music. If you’ve used a particular music on hold track or style, change it up for a fresh sound. The same can be said for the voice talent you use on hold. Switch to a male if you’ve been using a female announcer, and vice-versa.
- Shorten up paragraphs. A shorter, punchier phone on hold script will get noticed and will be more easily retained.
Don’t wait! The new year is here. Happy new year!
