Jill is new to the area and needs to find a family dentist. First, she does an online search. Next, she found some reviews and ratings of dentists. After finding an office that looked good, Jill called. The office was busy, so Jill had to wait in the “on hold queue.” While she was waiting, Jill heard information about insurance, online services, and new dental technology. “Jill thinks, “this office has their act together.” And she’s right. That office is using dental practice marketing on hold.
A special service that helps dental care providers harness the power of caller waiting time made Jill’s experience possible. Dental practice marketing on hold is a modern digital marketing and patient engagement tool. Easy On Hold supports thousands of practices, helping them grow and increase profitability in the digital age.
How to develop a dental practice marketing plan
“The on hold experience can really tie the marketing pieces together,” says Easy On Hold President Julie Brown. “As a matter of fact, I’ve been extremely impressed with how well today’s dental practices have improved engagement.”
Dental practice marketing on hold tips
- Patients need to know you care. Tell callers why you’ve invested so much in making them feel at ease. New patients want to know how to prepare for their first visit.
- Support current marketing campaigns. Using your Easy On Hold Content Control Center, it’s easy to set automated schedules that start and stop unique marketing messages at any time throughout the year.
- Educate. Dental health is part of one’s overall health.
- Multi-channel marketing support. Improve follows on social media, including Instagram and your website. Aditionally, point callers to online reviews.
- Name brand services. Invisalign, Zoom whitening, Opalescence, etc.
- Sterile environment. Today, patients have a heightened awareness of safety.
Integrating custom on hold messaging at your dental practice.
In light of the fact that 70% or more of all callers get placed on hold, investing in dental practice marketing on hold is an obvious add-on.
“We are so happy with the custom message recorded for our practice. There was little we had to do on our end. Aditionally, we received amazing service and quality follow-up.”
Dr. Peter Zwier, DDS
Easy On Hold provides the scripting, equipment (if needed), and licensed music and audio production needed to improve patient relationships. Is your office ready to get started with messaging on hold? We can help.
Easy On Hold’s Content Control Center lets you request, manage and change all of your messaging on-hold easily. You will receive a log-in password (that you may personalize). You will see your scripts, and can make updates and changes. Not only can you approve new message scripts and audition custom recording, but you may also approve and shedule messages.
Watch a video that shows how to easily schedule phone on hold messages.
