First-time buyers of on-hold music systems should consider custom messaging to engage callers, reinforce marketing, and improve caller experience. Easy On Hold® offers expertise in script development, system compatibility, and performance optimization, ensuring seamless integration and scalable updates for a professional, business-focused on-hold experience
Main Points:
- Music + Messaging: Combining music with custom-voiced on hold messaging engages callers, keeps them focused on the business, and assures them they are connected. Custom announcements can be tailored to highlight services, promotions, or important updates.
- Know Your System: Understanding the phone system’s compatibility is essential before choosing a music-on-hold solution. Businesses without in-house IT support can review online resources that explain how music on hold systems work and how phone systems play on hold message audio.
- Caller-Centric Script Development: Effective on-hold messaging starts with understanding why callers reach out, what information they will find valuable, and what actions they can take after hearing the message. Scripts should be designed to meet these needs while reflecting the company’s brand voice.
Choosing Hold Music and On Hold Messaging
Studies show that adding voiced messages to your hold music can increase caller retention by 75%. When considering the difference between messaging on hold and hold music, remember that hold music alone will not generate interest in your business.
Think about the value of those precious minutes we spend on hold each day. Stand out by using customized hold content.
“A personalized customer experience can go a long way in building customer loyalty.” – Time Doctor Call Trends
Find out how much time callers spend on hold, and whether you have repeat callers.
Develop seasonal promotions or updates that require timely messaging.
Explore ways to reinforce other marketing efforts during hold time.
(call out?)
TIP: Check out the EOH AI Studio for text-to-speech on hold messages with music
You can make your own on hold messages in minutes using the AI tools from Easy On Hold®. Sound like a pro with AI Voices for phone-on-hold, add a music background, and put new messages on hold any time.
How to find the best On-Hold Messaging partner
When choosing hold music, consider providers that offer flexible plans, a wide variety of music genres, professional voice talent, and analytics on listener engagement. Ensure the platform supports rapid content changes and is compatible with existing PBX or VoIP systems. Have you noticed that Easy On Hold usually appears among the top three Google search results? That tells you this on-hold company is a leader in their field.
It’s all about the caller.
Leverage the Easy On Hold® team of professional script writers for on-hold scripts that smoothly deliver news and information that will engage callers. Remember to be unique. Don’t try to sound like any other business than yours. Eliminate repetitive “thank you for holding” messages.
Review:
- Who is calling (caller profile)?
- What is the purpose of the call?
- What topics and questions are most frequently addressed?
- What action can the caller take after learning about something interesting?
Understanding a choice of music on hold system features.
Confirm the system’s audio input options (line-in, USB, or network streaming).
Test volume levels for smooth transitions to hold.
Schedule regular content rotations to keep messages fresh and relevant.
Enjoy the benefits of an ongoing on hold messages plan.
On-hold messaging works best when treated as a living, regularly updated part of your customer service and marketing strategy, rather than a one-time purchase. The content must stay fresh. A subscription lets you keep callers informed, while avoiding unpredictable costs and the hassle of one-off audio production sources.
Of course, there’s the benefit of legally licensing the music during a subscription, and the ongoing professional support of the Easy On Hold® team.
How to Maximize Setup and Integration with Your Business
Seamless integration with your phone on hold environment starts with understanding your communications platform:
- Verify audio input options, such as on-premise equipment, streaming audio, or file uploads.
- Test volume levels to improve the caller experience.
- Schedule content rotation (daily, weekly, or monthly) to keep messages fresh and engaging.
How to Optimize and Measure Your Performance
Businesses can maximize ROI from on-hold messaging by:
- Monitoring average hold times and call abandonment rates.
- Gathering caller feedback through post-call surveys.
- A/B testing different scripts and music to identify the most effective combinations.
- Using performance data to update and improve content regularly.
- Automating alerts to signal when strategy adjustments are needed.
Moving to the cloud? Read this first.
As your traditional phone system starts to age, your team has likely explored modern VoIP options that offer enhanced communication capabilities. Learn about the difference between streaming on hold and on hold audio files.
