Norwegian Cruise Lines USA has selected Easy On Hold to produce and deploy custom message on hold marketing at three US offices.
The new on-hold system will utilize hold music message players by Interalia that connect to a server at the Easy On Hold studios, which manages messages and message schedules for locations in Mesa AZ, Miami FL and Ft. Lauderdale FL.
About Multi-site Hold Message Marketing
In the past, managing on-hold messaging at multiple sites meant shipping media (such as compact disc audio or cassette tape) and working with personnel at each location to load the audio into message players. With the current technology offered by Easy on Hold, multi-site deployment is managed directly to music on hold players via the Internet. Benefits to using remote hold message technology include:
- Changes can be made at any time across multiple sites without intervention by personnel
- Equipment checks in to studio twice per day with reports generated that monitor performance
- Frequent message changes are no longer a chore, as updates are automated
- Customized greetings for “morning” “afternoon” or “day of week” are possible
- Messages (announcements) can be produced well in advance for deployment on a specific schedule
NCL To Use Messages On Hold For Marketing
Norwegian Cruise Lines is aware that callers are inquiring about offers, schedules, accommodations, etc., and are in a position to hear NCL marketing messages. As a marketing tool, phone hold messages can be beneficial in many ways, including:
- Keeps callers from hanging up prematurely
- Target audience is available for 30 seconds to 2 minutes, during which time key marketing messages can be delivered
- Low cost method of deploying relevant marketing messages
- The telephone is an effective channel for branding
With this in mind, NCL is utilizing Easy On Hold’s experienced writers and production team to keep relevant, attractive marketing content in front of a very important audience.
